Business research methods (CD) (Record no. 40486)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02446 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150812180729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150226b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131754481 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 658.0072 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| AUTHOR | Bajpai, Naval |
| 9 (RLIN) | 16349 |
| 245 ## - TITLE STATEMENT | |
| Title | Business research methods (CD) |
| Statement of responsibility, etc | Naval Bajpai |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Type of unit | CD |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/>Part I Introduction to Business Research<br/><br/> Business Research Methods: An Introduction<br/> Business Research Process Design<br/><br/>Part II Research Design Formulation<br/><br/> Measurement and Scaling<br/> Questionnaire Design<br/> Sampling and Sampling Distributions<br/><br/>Part III Sources and Collection of Data<br/><br/> Secondary Data Sources<br/> Data Collection: Survey and Observation<br/> Experimentation<br/> Fieldwork and Data Preparation<br/><br/>Part IV Data Analysis and Presentation<br/><br/> Statistical Inference: Hypothesis Testing for Single Populations<br/> Statistical Inference: Hypothesis Testing for Two Populations<br/> Analysis of Variance and Experimental Designs<br/> Hypothesis Testing for Categorical Data (Chi-Square Test)<br/> Non-Parametric Statistics<br/> Correlation and Simple Linear Regression Analysis<br/> Multivariate Analysis—I: Multiple Regression Analysis<br/> Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis<br/> Multivariate Analysis—III: Factor Analysis, Cluster Analysis,<br/> Multidimensional Scaling, and Correspondence Analysis<br/><br/>Part V Result Presentation<br/><br/> Presentation of Result: Report Writing<br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.<br/><br/>Emphasis on data analysis is the key strength of this book.<br/><br/>The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| General subdivision | Research |
| 9 (RLIN) | 16350 |
| Topical term or geographic name as entry element | Business |
| General subdivision | Research |
| 9 (RLIN) | 16351 |
| Topical term or geographic name as entry element | Research Methodology |
| 9 (RLIN) | 16352 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
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