Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling
Port, Michael
Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling - 3 - New Delhi Wiley India Pvt. Ltd., 2018 - xviii, 312 Paper
TABLE OF CONTENTS
BOOK REVIEW
Acknowledgments
Author's Note
Preface
Module One Your Foundation
Chapter 1 The Red Velvet Rope Policy
Chapter 2 Why People Buy What You're Selling
Chapter 3 Develop a Personal Brand
Chapter 4 How to Talk About What You Do
Module Two Building Trust and Credibility
Chapter 5 Becoming a Likeable Expert in Your Field
Chapter 6 The Book Yourself Solid Sales Cycle Process
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy
Chapter 8 The Power of Information Products
Module Three Simple Selling and Perfect Pricing
Chapter 9 Perfect Pricing
Chapter 10 Super Simple Selling
Module Four The Book Yourself Solid Six Core Self-Promotion Strategies
Chapter 11 The Book Yourself Solid Networking Strategy
Chapter 12 The Book Yourself Solid Direct Outreach Strategy
Chapter 13 The Book Yourself Solid Referral Strategy
Chapter 14 The Book Yourself Solid Speaking Strategy
Chapter 15 The Book Yourself Solid Writing Strategy
Chapter 16 The Book Yourself Solid Web Strategy
Part 1: Designing Your Website
Part 2: Getting Visitors to Your Website
Part 3: Building Your Social Media Platform
Final Thoughts
References
How to Reach Michael Port
About the Author
Index
Description
Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.
978-81-265-7245-8
Marketing,
Selling,
Strategic Planning, Business
658.8/Por
Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling - 3 - New Delhi Wiley India Pvt. Ltd., 2018 - xviii, 312 Paper
TABLE OF CONTENTS
BOOK REVIEW
Acknowledgments
Author's Note
Preface
Module One Your Foundation
Chapter 1 The Red Velvet Rope Policy
Chapter 2 Why People Buy What You're Selling
Chapter 3 Develop a Personal Brand
Chapter 4 How to Talk About What You Do
Module Two Building Trust and Credibility
Chapter 5 Becoming a Likeable Expert in Your Field
Chapter 6 The Book Yourself Solid Sales Cycle Process
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy
Chapter 8 The Power of Information Products
Module Three Simple Selling and Perfect Pricing
Chapter 9 Perfect Pricing
Chapter 10 Super Simple Selling
Module Four The Book Yourself Solid Six Core Self-Promotion Strategies
Chapter 11 The Book Yourself Solid Networking Strategy
Chapter 12 The Book Yourself Solid Direct Outreach Strategy
Chapter 13 The Book Yourself Solid Referral Strategy
Chapter 14 The Book Yourself Solid Speaking Strategy
Chapter 15 The Book Yourself Solid Writing Strategy
Chapter 16 The Book Yourself Solid Web Strategy
Part 1: Designing Your Website
Part 2: Getting Visitors to Your Website
Part 3: Building Your Social Media Platform
Final Thoughts
References
How to Reach Michael Port
About the Author
Index
Description
Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.
978-81-265-7245-8
Marketing,
Selling,
Strategic Planning, Business
658.8/Por