TABLE OF CONTENTS
BOOK REVIEW
Acknowledgments

Author's Note

Preface



Module One Your Foundation

Chapter 1 The Red Velvet Rope Policy

Chapter 2 Why People Buy What You're Selling

Chapter 3 Develop a Personal Brand

Chapter 4 How to Talk About What You Do



Module Two Building Trust and Credibility

Chapter 5 Becoming a Likeable Expert in Your Field

Chapter 6 The Book Yourself Solid Sales Cycle Process

Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy

Chapter 8 The Power of Information Products



Module Three Simple Selling and Perfect Pricing

Chapter 9 Perfect Pricing

Chapter 10 Super Simple Selling



Module Four The Book Yourself Solid Six Core Self-Promotion Strategies

Chapter 11 The Book Yourself Solid Networking Strategy

Chapter 12 The Book Yourself Solid Direct Outreach Strategy

Chapter 13 The Book Yourself Solid Referral Strategy

Chapter 14 The Book Yourself Solid Speaking Strategy

Chapter 15 The Book Yourself Solid Writing Strategy

Chapter 16 The Book Yourself Solid Web Strategy



Part 1: Designing Your Website

Part 2: Getting Visitors to Your Website

Part 3: Building Your Social Media Platform

Final Thoughts

References

How to Reach Michael Port

About the Author

Index

Description
Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.