The perfect pill: 10 steps to build a strong healthcare brand
Chaudhari , Gauri
The perfect pill: 10 steps to build a strong healthcare brand - New Delhi Sage Publications Pvt. Ltd 2020 - ix, 291 p. Paper
Cover --
Contents --
List of Abbreviations --
Foreword --
Preface --
Acknowledgements --
It's Different in India --
Brands Bring Benefits --
Step 1: Know Your Brand --
Step 2: Define Market, Segment and Target --
Step 3: Customer Insight --
Step 4: Analyze Competition --
Step 5: Brand Value Proposition and Positioning --
Step 6: Brand Personality and Articulation --
Step 7: Brand Strategy --
Step 8: Communication and Creative Strategy --
Step 9: Media Strategy --
Step 10: Brand Measurement and Expansion --
About the Author
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
978-95-5388-251-8
Brand name products.
615.068 / 38427
The perfect pill: 10 steps to build a strong healthcare brand - New Delhi Sage Publications Pvt. Ltd 2020 - ix, 291 p. Paper
Cover --
Contents --
List of Abbreviations --
Foreword --
Preface --
Acknowledgements --
It's Different in India --
Brands Bring Benefits --
Step 1: Know Your Brand --
Step 2: Define Market, Segment and Target --
Step 3: Customer Insight --
Step 4: Analyze Competition --
Step 5: Brand Value Proposition and Positioning --
Step 6: Brand Personality and Articulation --
Step 7: Brand Strategy --
Step 8: Communication and Creative Strategy --
Step 9: Media Strategy --
Step 10: Brand Measurement and Expansion --
About the Author
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
978-95-5388-251-8
Brand name products.
615.068 / 38427