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The perfect pill: 10 steps to build a strong healthcare brand

By: Publication details: Sage Publications Pvt. Ltd 2020 New DelhiDescription: ix, 291 p. PaperISBN:
  • 978-95-5388-251-8
Subject(s): DDC classification:
  • 615.068 38427
Contents:
Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Acknowledgements -- It's Different in India -- Brands Bring Benefits -- Step 1: Know Your Brand -- Step 2: Define Market, Segment and Target -- Step 3: Customer Insight -- Step 4: Analyze Competition -- Step 5: Brand Value Proposition and Positioning -- Step 6: Brand Personality and Articulation -- Step 7: Brand Strategy -- Step 8: Communication and Creative Strategy -- Step 9: Media Strategy -- Step 10: Brand Measurement and Expansion -- About the Author
Summary: “How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF PHARMACEUTICAL MANAGEMENT(CUP /SH ) 615.068/ Cha/38427 (Browse shelf(Opens below)) Available 11138427
Total holds: 0

Cover --
Contents --
List of Abbreviations --
Foreword --
Preface --
Acknowledgements --
It's Different in India --
Brands Bring Benefits --
Step 1: Know Your Brand --
Step 2: Define Market, Segment and Target --
Step 3: Customer Insight --
Step 4: Analyze Competition --
Step 5: Brand Value Proposition and Positioning --
Step 6: Brand Personality and Articulation --
Step 7: Brand Strategy --
Step 8: Communication and Creative Strategy --
Step 9: Media Strategy --
Step 10: Brand Measurement and Expansion --
About the Author

“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.

This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.

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