The perfect pill: 10 steps to build a strong healthcare brand (Record no. 53544)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01788 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220119164632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-95-5388-251-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.068 |
| Item number | 38427 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaudhari , Gauri |
| 9 (RLIN) | 36134 |
| 245 ## - TITLE STATEMENT | |
| Title | The perfect pill: 10 steps to build a strong healthcare brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publications Pvt. Ltd |
| Date of publication, distribution, etc | 2020 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 291 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover --<br/>Contents --<br/>List of Abbreviations --<br/>Foreword --<br/>Preface --<br/>Acknowledgements --<br/>It's Different in India --<br/>Brands Bring Benefits --<br/>Step 1: Know Your Brand --<br/>Step 2: Define Market, Segment and Target --<br/>Step 3: Customer Insight --<br/>Step 4: Analyze Competition --<br/>Step 5: Brand Value Proposition and Positioning --<br/>Step 6: Brand Personality and Articulation --<br/>Step 7: Brand Strategy --<br/>Step 8: Communication and Creative Strategy --<br/>Step 9: Media Strategy --<br/>Step 10: Brand Measurement and Expansion --<br/>About the Author |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | “How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.<br/><br/>This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number suffix | 38427 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PHARMACEUTICAL MANAGEMENT(CUP /SH ) | Main Library | Main Library | ON SHELF | 19/01/2022 | Amazon BLR7-17179110/6-January-2022 | 0.00 | 6 | 615.068/ Cha/38427 | 11138427 | 24/01/2024 | 04/01/2024 | 506.00 | 19/01/2022 |