PRINCIPLES OF ADVERTISING AND IMC:

Material type: Text

TextPublication details: TATA MC-GRAW HILL PUBLISHING COMPANY LTD NEW DELHI 2006Edition: 2NDDescription: 733ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	659.1 / / 6147 (Browse shelf(Opens below))	Available		1116147

Total holds: 0

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Previous	659.1 Case Studies On Advertising Strategies	659.1 / / 14054 ADVERTISING:	659.1 / / 1776 POSITIONING:	659.1 / / 6147 PRINCIPLES OF ADVERTISING AND IMC:	659.1 / / 7449 CREAT THAT CHANGE:	659.1 / / 7657 WHEN ADS WORK:NEW PROOF THAT ADVERTISING TRIGGERS SALES	659.1 / / 8180 CONTEMPORARY ADVERTISING:	Next

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