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The Richard Branson way : 10 secrets of the world's greatest brand builder Des Dearlove

By: Material type: TextTextPublication details: Magna Publications Ltd Mumbai 2003Description: 172 p. PaperISBN:
  • 81-7809-184-4
Subject(s): DDC classification:
  • 658.092
Available additional physical forms:
  • 496
Summary: CONTENTS -- Acknowledgments -- The Life and Times of Richard Branson -- One: Pick on Someone Bigger Than You -- Two: Do the Hippy, Hippy Shake -- Three: Haggle: Everything's Negotiable -- Four: Make Work Fun -- Five: Do Right by Your Brand -- Six: Smile for the Cameras -- Seven: Don't Lead Sheep, Herd Cats -- Eight: Move Faster Than a Speeding Bullet -- Nine: Size Does Matter -- Ten: Never Lose the Common Touch -- How to Build a Brand the Branson Way -- Last Word -- Index -- Last Page.
List(s) this item appears in: Management Gurus-25-March-2022
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.092\ Dea\ 6522 (Browse shelf(Opens below)) Available 1116522
Total holds: 0

CONTENTS --
Acknowledgments --

The Life and Times of Richard Branson --
One: Pick on Someone Bigger Than You --
Two: Do the Hippy, Hippy Shake --
Three: Haggle: Everything's Negotiable --
Four: Make Work Fun --
Five: Do Right by Your Brand --
Six: Smile for the Cameras --
Seven: Don't Lead Sheep, Herd Cats --
Eight: Move Faster Than a Speeding Bullet --
Nine: Size Does Matter --
Ten: Never Lose the Common Touch --
How to Build a Brand the Branson Way --
Last Word --
Index --
Last Page.

496

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