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THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS

By: Material type: TextTextPublication details: COLLINS NEW YORK 2005Description: 308ISBN:
  • 978-0-06-057015-6
Subject(s): DDC classification:
  • 11236 658.827
Available additional physical forms:
  • 175
List(s) this item appears in: Marketing Books-General-17-July-2018
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