MARKETING RESEARCH:AN APPLIED ORIENTATION NARESH K. MALHOTRA AND SATYABHUSHAN DASH
Material type:
TextPublication details: PEARSON EDUCATION IN SOUTH ASIA NEW DELHI 2010Edition: 5Description: 1497 P. PAPERISBN: - 9788131723173
- 658.83
- WHINS20995
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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Main Library | MARKETING | 658.83/ MAL/DAS/ 23742 (Browse shelf(Opens below)) | Available | 11123742 | |||
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Book
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Main Library | MARKETING | 658.83 /MAL/DAS/ 14154 (Browse shelf(Opens below)) | Available | 11114154 |
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| 658.83 / MAL / 15358 MARKETING RESEARCH | 658.83 / MAL / 15359 MARKETING RESEARCH | 658.83 /MAL/DAS/ 14154 MARKETING RESEARCH:AN APPLIED ORIENTATION | 658.83/ MAL/DAS/ 23742 MARKETING RESEARCH:AN APPLIED ORIENTATION | 658.83/ Mal/Das/ 29669 Marketing research: | 658.83/ Mal/Das/ 29670 Marketing research: | 658.83/ NAR/ 21976 MARKETING RESEARCH : TEXT AND CASES |
Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.
WHINS20995
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