PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY SHARMA, SNEHA

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In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode	Item holds
Management Cases	Main Library	VOL.44, NO. 11/5553395CSD (Browse shelf(Opens below))		Available			5553395CSD
Journals and Periodicals	Main Library On Display	JOURNAL/MAR/Vol 44, No 11/5553395 (Browse shelf(Opens below))	Vol 44, No 11 (01/11/2014)	Not for loan	NOVEMBER 2014		5553395

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Previous	VOL.43, NO.2/555478JA1 BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK	VOL.43, NO.2/555478JA4 ORGANIC PRODUCTS: MARKETING PRACTICES AND PROBLEMS IN THE PLAINS AND HILLY REGIONS OF UTTARAKHAND	VOL.43,NO.1/555477JA2 THE MOST INFLUENTIAL FACTORS OF CONSUMERS' BUYING PATTERN AT ORGANIZED AND UNORGANIZED RETAIL STORES WITH SPECIAL REFERENCE TO KAKINADA CITY, ANDHRA PRADESH	VOL.44, NO. 11/5553395CSD PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY	VOL.44, NO. 11/5553395JA1 A SUSTAINABLE MARKETING STRATEGY BASED ON CUSTOMER SATISFACTION: THE CASE OF DONGBU INSURANCE IN SOUTH KOREA	VOL.44, NO. 1/5552018CSD CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA)	VOL.44, NO. 1/5552018JA1 CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL'	Next

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