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New Product Development successful innovation in the marketplace Michael Z. Brooke and William Ronald Mills

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublication details: Jaico Publishing House New Delhi 2004Description: 219p HardISBN:
  • 8179921964
Subject(s): DDC classification:
  • 658.575 Bro/Mil
Contents:
pt. I. Finding new products -- 1. Innovation : a relentless thrust -- Three levels of innovative vision -- Product and service superiority -- The Bowers Group : a subsidiary of Spear and Jackson Plc. -- 2. Making innovations happen -- An example : Terrofin Inc. -- Genevac Limited -- pt. II. Moving on, successful developments -- 3. Success -- Success factors -- British Gas Services Ltd. -- 4. Hitting the ground running -- Thinking and jumping -- Quick response -- Siddall and Hilton Ltd. -- Communications -- 5. Ideas, ideas, ideas -- Ideas from within the business -- Ideas from outside the business -- Strategic alliances -- Environmentally friendly products -- 6. Product development : corporate strategy -- The corporate strategy : targets -- International alliances -- A pharmaceutical company : Lifelong -- pt. III. Centers of excellence -- 7. Centers of excellence -- A center of excellence in a service company : Insight Monitoring -- Imperial Carpets : an example of the organization and management of a small, growing firm -- Other examples -- Issues of excellence -- Developing tools for the twenty-first century -- Centers of excellence : a checklist -- 8. Staffing : the innovative atmosphere -- Preparing the company -- Recruitment -- Appointment -- Training -- Ideas people -- Staffing -- Conclusion -- G.R. Wright and Sons -- 9. In-house or contracting out? -- The company B strategy -- A company led by innovation -- 10. Design -- New products : technology-design-led -- The design department -- Customer-led innovation -- Almec Design Services Ltd. -- 11. Technical research -- The research and development department -- The product development committee -- Stimulation and constraint -- Key issues -- GQ Parachute Limited -- 12. High tech -- The high-tech message -- Government intervention -- The St. James's Place Group -- 13. New products by branding : basic industries -- Trees and forest management -- Basic industries -- Cross-industry associations -- Codemasters -- pt. IV. Where do we go from here? -- 14. Services -- Accountancy and law -- Advertising and publicity -- The hospitality and tourism industries -- Changing terms of business -- Services always important -- Sheffield Chamber of Commerce and industry -- 15. Market research -- 16. Companies and governments : the hostility and the emerging consensus ("poor Mr. Gates") -- 17. Failures -- Risk -- 18. Investing in new product development -- In an age of obsolescence -- The investment decisions -- Strategic alliances -- 19. The product launch : looking ahead, some ethical issues -- The product launch -- Ethical issues.
Summary: Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Library Annexe ON SHELF PRODUCTION 658.575/Bro/Mil/27682 (Browse shelf(Opens below)) Available 11127682
Book Book Library Annexe ON SHELF PRODUCTION 658.575/Bro/Mil/27683 (Browse shelf(Opens below)) Available 11127683
Total holds: 0
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658.575/Bro/Mil/27682 New Product Development 658.575/Bro/Mil/27683 New Product Development 658.5/Kac/24512 Production And Operations Management 658.5/Kac/29116 Production And Operations Management

pt. I. Finding new products --
1. Innovation : a relentless thrust --
Three levels of innovative vision --
Product and service superiority --
The Bowers Group : a subsidiary of Spear and Jackson Plc. --
2. Making innovations happen --
An example : Terrofin Inc. --
Genevac Limited --
pt. II. Moving on, successful developments --
3. Success --
Success factors --
British Gas Services Ltd. --
4. Hitting the ground running --
Thinking and jumping --
Quick response --
Siddall and Hilton Ltd. --
Communications --
5. Ideas, ideas, ideas --
Ideas from within the business --
Ideas from outside the business --
Strategic alliances --
Environmentally friendly products --
6. Product development : corporate strategy --
The corporate strategy : targets --
International alliances --
A pharmaceutical company : Lifelong --
pt. III. Centers of excellence --
7. Centers of excellence --
A center of excellence in a service company : Insight Monitoring --
Imperial Carpets : an example of the organization and management of a small, growing firm --
Other examples --
Issues of excellence --
Developing tools for the twenty-first century --
Centers of excellence : a checklist --
8. Staffing : the innovative atmosphere --
Preparing the company --
Recruitment --
Appointment --
Training --
Ideas people --
Staffing --
Conclusion --
G.R. Wright and Sons --
9. In-house or contracting out? --
The company B strategy --
A company led by innovation --
10. Design --
New products : technology-design-led --
The design department --
Customer-led innovation --
Almec Design Services Ltd. --
11. Technical research --
The research and development department --
The product development committee --
Stimulation and constraint --
Key issues --
GQ Parachute Limited --
12. High tech --
The high-tech message --
Government intervention --
The St. James's Place Group --
13. New products by branding : basic industries --
Trees and forest management --
Basic industries --
Cross-industry associations --
Codemasters --
pt. IV. Where do we go from here? --
14. Services --
Accountancy and law --
Advertising and publicity --
The hospitality and tourism industries --
Changing terms of business --
Services always important --
Sheffield Chamber of Commerce and industry --
15. Market research --
16. Companies and governments : the hostility and the emerging consensus ("poor Mr. Gates") --
17. Failures --
Risk --
18. Investing in new product development --
In an age of obsolescence --
The investment decisions --
Strategic alliances --
19. The product launch : looking ahead, some ethical issues --
The product launch --
Ethical issues.

Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company.

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