IES Management College And Research Centre

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Applied marketing Githa S. Heggde,

By: Material type: TextTextAnalytics: Show analyticsPublication details: Excel Books New Delhi 2011Description: 246 P. PaperISBN:
  • 9788174466068
Subject(s): DDC classification:
  • 658.8
Summary: This book has been written keeping in mind the requirements of the management students to realize the importance of marketing of FMCG, Agricultural, technological and pharmaceutical products and understanding that there is a vast difference in marketing strategies that needs to be adopted in each of the category and the challenges faced in each of these industries. The book also highlights the strength of the rural market and its effect on organizations. These five areas are taken into consideration because of the magnitude of business that they generate. Contents Include: Rural Marketing / Agricultural Marketing / FMCG Marketing / Pharmaceutical Marketing / Marketing of Technological Products.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Library Annexe Reference REFERENCE 658.8/ Heg/ 28846 (Browse shelf(Opens below)) Not For Loan 11128846
Book Book Library Annexe ON SHELF MARKETING 658.8/ Heg/ 28847 (Browse shelf(Opens below)) Available 11128847
Book Book Library Annexe ON SHELF MARKETING 658.8/ Heg/ 28848 (Browse shelf(Opens below)) Available 11128848
Book Book Library Annexe ON SHELF MARKETING 658.8/ Heg/ 28849 (Browse shelf(Opens below)) Available 11128849
Book Book Library Annexe ON SHELF MARKETING 658.8/ Heg/ 28850 (Browse shelf(Opens below)) Available 11128850
Book Book Library Annexe ON SHELF MARKETING 658.8/ Heg/ 28851 (Browse shelf(Opens below)) Available 11128851
Book Book Main Library MARKETING 658.8 / HEG / 13676 (Browse shelf(Opens below)) Available 11113676
Book Book Main Library MARKETING 658.8 / HEG / 11125 (Browse shelf(Opens below)) Available 11111125
Total holds: 0

This book has been written keeping in mind the requirements of the management students to realize the importance of marketing of FMCG, Agricultural, technological and pharmaceutical products and understanding that there is a vast difference in marketing strategies that needs to be adopted in each of the category and the challenges faced in each of these industries. The book also highlights the strength of the rural market and its effect on organizations. These five areas are taken into consideration because of the magnitude of business that they generate. Contents Include: Rural Marketing / Agricultural Marketing / FMCG Marketing / Pharmaceutical Marketing / Marketing of Technological Products.

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