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The longer long tail : how endless choice is creating unlimited demand

By: Publication details: Random House Business 2009 LondonDescription: xii, 267 p PaperISBN:
  • ,9781847940360
Subject(s): DDC classification:
  • 330
Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Library Annexe -2 (6th Floor) ECONOMICS (CUP 7/SH 1) 330/ And/ 30134 (Browse shelf(Opens below)) Available 11130134
Total holds: 0

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

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