The psychology of price Leigh Caldwell how to use price to increase demand, profit and customer satisfaction
Publication details: Jaico Publishing House 2015 MumbaiDescription: XIII, 232 p. PaperISBN:- 978-81-8495-768-6
- 658.816 Cal
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Main Library | 658.816/CAL/31515 (Browse shelf(Opens below)) | Available | 11131515 |
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| 658.812/SID/CHA/59 CREATING CUSTOMER DELIGHT | 658.812/T2S/115 CUSTOMER RELATIONSHIP MANAGEMENT | 658.812/TET/207 CUSTOMER SERVICE | 658.816/CAL/31515 The psychology of price | 658.816/HIL/22715 PRICING FOR PROFIT: HOW TO DEVELOP A POWERFUL PRICING STRATEGY FOR YOUR BUSINESS | 658.81/GUI/GAR/21790 EMERGING MARKETING RULES: GROWTH STRATEGIES OF THE NEW GLOBAL GIANTS | 658.81/MAJ/GHO/21803 SELLING: PRINCIPLES AND PRACTICE |
How to Use Price to Increase Demand, Profit and Customer Satisfaction
HOW SMART IS YOUR PRICING?
For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit.
MAXIMISE REVENUE
• How do unwanted products Influence what customers expect to pay?
• How does offering extras for free dramatically increases Perceived Value?
• Why does changing the timing of a payment make people pay 50% More?
TRIED AND TESTED TECHNIQUES
Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.
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