Case studies in marketing Kanwal Nayan Kapil and Jaydeep Mukherjee
Material type:
TextSeries: x, 111 p. Paper Analytics: Show analyticsPublication details: Noida Pearson Education services Pvt. Ltd. C 2011Description: 111 p. paperISBN: - 9788131756331
- 658.8072
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Case Study
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Main Library Reference | REFERENCE | 658.8072/ KapMuk/ 31745 (Browse shelf(Opens below)) | Not For Loan | 11131745 | |||
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Case Study
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Main Library ON SHELF | CASE STUDY-REF (CUP /SH ) | 658.8072/ KapMuk/ 31746 (Browse shelf(Opens below)) | Available | 11131746 |
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| 658.8 / KOT / 2869 SOCIAL MARKETING: IMPROVING THE QUALITY OF LIFE | 658.802/ Bes/ 31821 Market-based management : | 658.802/ Hoo/Pie/ 31829 Marketing strategy and competitive positioning | 658.8072/ KapMuk/ 31745 Case studies in marketing | 658.8072/ Pan/Sin/ 31827 Marketing issues in SMEs | 658.81/ Job/Lan/ 31848 Selling and sales management | 658.83/ Baj/ 31825 Marketing research |
Part 1: Introduction to Marketing
Marketing at Nokia
Reinventing the Umbrella Brand
Part 2: Gaining Marketing Insights and Marketing Environment
Lucozade
The Rise and Fall of Super Mart
Will Wealth Plus Make LIC Wealthier
Part 3: Customer Connect
Maggi
Parle’s Monaco Smart Chips
The Struggles of the Egg Industry
Consumer and Ambience
Industrial Buying Process
Part 4: Building Brands
Incredible India
Travelling the Samsonite Way Part 5: Marketing Offerings for Value Creation
Opportunities and Challenges in By-product Marketing
Machhi Chips
Part 6: Delivering Value
The Marinating Challenges in ‘B Daily Fresh’
Axiom
Part 7: Marketing Communication
Celebrity Brand Endorsements
The New Jewel in the Crown
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