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Rural marketing : text and cases C S G Krishnamacharyulu and Lalitha Ramakrishnan

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublication details: Pearson Education Ltd. Noida c2011Edition: 2Description: 264 p. PaperISBN:
  • 9788131732632
Subject(s): DDC classification:
  • 658.8(Rul)
Available additional physical forms:
  • 210
Contents:
Table of Content Part I: New Horizons Rural Marketing Opportunities Understanding the Rural Economy Rural Marketing Experiences Part II: Insights Rural Consumer Behaviour Rural Marketing Research Selecting and Attracting Markets Part III: Designing Strategies Product Strategy Pricing Strategy Distribution Strategy Rural Retailing Promotion Strategy Part IV: Applications Marketing of Consumer Products Marketing of Agri-inputs Marketing of Services Social Marketing Agricultural Marketing Marketing of Rural Industry Products
Summary: The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Main Library Reference REFERENCE 658.8(RUL)/ Kri/Ram/ 31845 (Browse shelf(Opens below)) Not For Loan 11131845
Book Book Main Library ON SHELF RURAL MARK 658.8(RUL)/ Kri/Ram/ 31846 (Browse shelf(Opens below)) Available 11131846
Book Book Main Library ON SHELF RURAL MARK 658.8/ Kri/Ram/ 31847 (Browse shelf(Opens below)) Available 11131847
Total holds: 0
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658.8/ Kas/ 30089 The rural marketing book 658.8/ Kas/ 30090 The rural marketing book 658.8/ Kri/Ram/ 31847 Rural marketing : 658.8(RUL)/ Kri/Ram/ 31846 Rural marketing :

Table of Content
Part I: New Horizons

Rural Marketing Opportunities
Understanding the Rural Economy
Rural Marketing Experiences

Part II: Insights

Rural Consumer Behaviour
Rural Marketing Research
Selecting and Attracting Markets

Part III: Designing Strategies

Product Strategy
Pricing Strategy
Distribution Strategy
Rural Retailing
Promotion Strategy

Part IV: Applications

Marketing of Consumer Products
Marketing of Agri-inputs
Marketing of Services
Social Marketing
Agricultural Marketing
Marketing of Rural Industry Products

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.


A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.

210

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