Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils Vaidya, Abigna
Material type:
TextPublication details: Mumbai IES's Management College and Research Centre April 2013Edition: PG-12-117 2012-2014Description: CDSubject(s):
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Summer Projects on CDs
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Main Library | SUM-559/PG-MAR/2012-2014/666559 (Browse shelf(Opens below)) | Not For Loan | 666559 |
Total holds: 0
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| SUM-556/PG-MAR/2012-2014/666556 Consumer profiling and brand awareness about AAC blocks | SUM-557/PG-MAR/2012-2014/666557 Business development and market research of HT Media | SUM-558/PG-MAR/2012-2014/666558 Developing online content and communication for various brands | SUM-559/PG-MAR/2012-2014/666559 Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils | SUM-56/PG-MAR/2010-2012/66656 Luxury Marketing | SUM-560/PG-MAR/2012-2014/666560 Financial training market in India | SUM-561/PG-OPE/2012-2014/666561 Implementation of automated systems for efficienct material management using lean 5s (lean 2s) and bar coding |
Name of the Guide: Prof. Vijay Shahane
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