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Journal of Marketing Vol 76 No. 1 2012 American Marketing Association

By: Publication details: American Marketing AssociationDescription: appx. 800 p. HardISSN:
  • 0022-2429
Subject(s): Online resources: In: WETZEL, HAUKE A: HAMMERSCHMIDT, MALIK: ZABLAH, ALEX R. GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION In: LUO, XUEMING: ANDREWS, MICHELLE: SONG, YIPING, ASPARA, JAAKKO GROUP-BUYING DEAL POPULARITY In: HADA, MAHIMA: GREWAL, RAJDEEP: GARY L. LILLIEN SUPPLIER-SELECTED REFERRALS In: RISSELADA, HANS: VERHOEF, PETER C.: BIJMOLT, TAMMO H.A. DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS In: FISCHER, NICOLE KOSCHATE: CRAMER, JOHANNES: HOYER, WAYNE D. MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY In: RERES, RENANA: BULTE, CHRISTOPHE VAN DEN WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER In: MA, ZHENFENG: YANG, ZHIYONG: MOURALI, MEHDI CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES In: DEVEZER, BERNA: SPROTT, DAVID E.: SPANGENBERG, ERIC R.: CZELLAR, SANDOR CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA1 (Browse shelf(Opens below)) Available 5552420JA1
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA2 (Browse shelf(Opens below)) Available 5552420JA2
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA3 (Browse shelf(Opens below)) Available 5552420JA3
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA4 (Browse shelf(Opens below)) Available 5552420JA4
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA5 (Browse shelf(Opens below)) Available 5552420JA5
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA6 (Browse shelf(Opens below)) Available 5552420JA6
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA7 (Browse shelf(Opens below)) Available 5552420JA7
Journal Article Journal Article Main Library VOL. 78, NO. 2/5552420JA8 (Browse shelf(Opens below)) Available 5552420JA8
Total holds: 0

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