Introduction to the special issue on the intersection of professional selling and service
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AHREANE, MICHAEL JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENTSummary: As organizational operations continue to evolve in response to increasing customer demands, frontline research has begun to consider how traditionally separate organizational functions may be complementary to firm performance. Specifically, as sales and service activities become increasingly intertwined within the frontline role, this special issue explores how the sales and service functions interact within an organization. The articles contained in this special issue consider the interaction of sales and service with respect to customer, employee, and firm outcomes. After introducing evolving thought in the area, we provide an overview of five articles that make up this special issue. We conclude by offering additional areas of research.
| Item type | Current library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 37, No 1/ 5557313JA1 (Browse shelf(Opens below)) | Available | 5557313JA1 | ||||
Journals and Periodicals
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Main Library On Display | JRNL/MAR/Vol 37, No 1/5557313 (Browse shelf(Opens below)) | Vol 37, No 1 (01/01/2017) | Not for loan | 5557313 |
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As organizational operations continue to evolve in response to increasing customer demands, frontline research has begun to consider how traditionally separate organizational functions may be complementary to firm performance. Specifically, as sales and service activities become increasingly intertwined within the frontline role, this special issue explores how the sales and service functions interact within an organization. The articles contained in this special issue consider the interaction of sales and service with respect to customer, employee, and firm outcomes. After introducing evolving thought in the area, we provide an overview of five articles that make up this special issue. We conclude by offering additional areas of research.
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