Branded: tell your story, build relationships, and empower learning
Publication details: New York Jossey-Bass 2017Description: xix, 300 Hard boundISBN:- 978-81-265-7210-6
- 658.827/Sch/Rub
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Main Library | 658.827/Sch/Rub/36280 (Browse shelf(Opens below)) | Available | 11136280 |
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| 658.827/Sah/38496 Brand & the brain: How to use neuroscience to create impactful brands | 658.827/Sar Strategic Brand Management For B2B Markets | 658.827 / SCH / 6819 WHY JOHNNY CANT BRAND:REDISCOVERING THE LOST ART OF THE BIG IDEA | 658.827/Sch/Rub/36280 Branded: tell your story, build relationships, and empower learning | 658.827/ SCO/ 674 THE NEW RULES OF MARKETING & PR | 658.827 / SEN / 11961 PRODUCT AND BRAND MANAGEMENT: | 658.827 / SEN / 1662 BRAND POSITING STRATEGIES FOR COMPETITION: |
About the Authors
Introduction: Our BrandED Short Story
Eric's Path
Trish's Path
"The Brandality Modality"
Welcome to the BrandED Conversation
Conversation 1: From Brand to BrandED
Part One: In Brand We Trust
Part Two: BrandED Matters to Today's School Leaders
Part Three: BrandED Unifies a School Improvement Plan
Conversation 1 Tips
Conversation 1 Reflections
Conversation 2: In the Zone for BrandED Innovation
Part One: The Psychology of BrandED Innovation
Part Two: Tools to Inspire BrandED Innovation
Part Three: BrandED Reputation Management
Conversation 2 Tips
Conversation 2 Reflections
Conversation 3: Developing a BrandED Leadership Presence
Part One: A "Personal Professional" BrandED You
Part Two: Be the BrandED Storyteller-in-Chief
Part Three: The BrandED Leader as "Edupreneur"
Conversation 3 Tips
Conversation 3 Reflections
Conversation 4: Developing Your BrandED Strategic Plan
Part One: The BrandED Drivers
Part Two: Your BrandED Strategic Plan
Part Three: BrandED Stakeholder Relationship Management
Conversation 4 Tips
Conversation 4 Reflections
Conversation 5: Sustaining BrandED Innovation
Part One: Invest in BrandED Leadership
Part Two: The Trend-Setting Stance of a BrandED leader
Part Three: The BrandED Competitive Advantage
Conversation 5 Tips
Conversation 5 Reflections
Conversation 6: Communicating With BrandED Leadership Tools
Part One: The BrandED Payoff of Distributed Leadership
Part Two: Press
Description
Move beyond mascots and clever taglines! From award-winning principal Eric Sheninger and marketing strategist Trish Rubin, BrandED invites school leaders into a smart conversation about the genuine power of brand in education. "BrandED" is not a business brand concept designed for selling. It is an educator's tool and skill-set for showcasing assets and strengthening relationships with all stakeholders. BrandED thinking captures the focused spirit of the outstanding work taking place in schools every day that can be easily recognized, talked about, and valued. This inspiring, practical guide will help you adopt a BrandED mindset for school improvement.
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