Retail shopper empowerment: A consumer-centric measure for store performance
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RAVI aNSHUMAN V. IIMB Management ReviewSummary: In this paper, we consider the classic multidimensional consumer empowerment construct and modify it for application in the retail business. We provide an empirical basis for the store strategy using retail shopper empowerment scores. We propose a measure of retail shopper empowerment with appropriate psychometric properties as a consumer-centric and nonfinancial performance metric. By using the retail shopper empowerment metric, the retailers would have an understanding of the consumer preferences regarding store experience. We posit that it is possible to improve customer experience and, in turn, the financial performance of the store by implementing and modifying the retail shopper empowerment framework.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 31, Issue 1/ 55510416JA2 (Browse shelf(Opens below)) | Available | 55510416JA2 | |||||
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Main Library On Display | JRNL/GEN/Vol 31, Issue 1/55510416 (Browse shelf(Opens below)) | Vol 31, Issue 1 (30/07/2018) | Not for loan | March, 2019 | 55510416 |
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In this paper, we consider the classic multidimensional consumer empowerment construct and modify it for application in the retail business. We provide an empirical basis for the store strategy using retail shopper empowerment scores. We propose a measure of retail shopper empowerment with appropriate psychometric properties as a consumer-centric and nonfinancial performance metric. By using the retail shopper empowerment metric, the retailers would have an understanding of the consumer preferences regarding store experience. We posit that it is possible to improve customer experience and, in turn, the financial performance of the store by implementing and modifying the retail shopper empowerment framework.
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