IES Management College And Research Centre

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241.
Global brand strategy: world-wise marketing in the age of branding by
Publication details: 2017 Palgrave macmillan 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Ste/36504.
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242.
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The IUP Journal of Brand Management Vol 12(XII) 2015 by
Publication details: HYDERABAD IUP PUBLICATION
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 12/ BV-275.

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243.
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The IUP Journal of Brand Management Vol 10(X) 2013 by
Publication details: HYDERABAD IUP PUBLICATION
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Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 10/ BV-274.

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244.
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The IUP Journal of Brand Management Vol 9(IX) 2012 by
Publication details: HYDERABAD IUP PUBLICATION
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Vol 9/ BV-273.

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245.
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The IUP Journal of Brand Management Vol 15(XV) 2015 by
Publication details: HYDERABAD IUP PUBLICATION
Online resources:
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MAGAZINE/MAR/Vol 15, No 3/5559384. Main Library: Not for loan (4)Collection, call number: MAGAZINE/MAR/Vol 15, No 1/5558568, ...

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246.
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Understanding the luxury consumption in cosmetic brand by
Edition: PG-17-93
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.
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247.
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248.
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Understanding the luxury consumption in cosmetic brand by
Edition: PG-17-93
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442697.
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249.
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To study the Brand Awareness and Scope of Pride of Cows milk in Mumbai: The main objective of this study is to Create Awareness of The Brand Pride of Cow. Survey analysis of existing customers and churn customers. To study the scope of Pride of Cows milk in South Mumbai. by
Edition: M-17- 16
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442785.

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250.
The end of marketing: humanizing your brand in the age of social media and AI by
Publication details: London Kogan Page 2020
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Gil/36987.
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251.
Non-obvious 2019: how to predict trends and win the future by
Publication details: Ideapress Publishing 2019
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 /Bha/37080.
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252.
Brandsplaining: why marketing is still sexist and how to fix it by
Publication details: United Kingdom Penguin Business 2021
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Cum/ 38411.

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253.
Brand & the brain: How to use neuroscience to create impactful brands by
Publication details: USA Penguin Business 2022
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sah/38496.

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254.
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A study analyzing Oreo�??s brand building strategy in India by
Edition: PG-20- 35
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443565.

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255.
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A study on brand awareness of luxury goods (in reference to fashion accessories and apparels) in India. by
Edition: PG-20- 84
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443614.

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256.
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A study on role of brand experience aggecting brand loyalty in apparel stores by
Edition: M-18-20
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443362.

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257.
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A Study of Effect of Electronic Word-Of-Mouth (EWOM) On Brand Image and Purchase Intention of Youngster by
Edition: PG-20- 92
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443622.

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258.
Brand to stands: Every brand needs a point of view by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai, India MullenLowe Lintas Group 2021
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sub/888160.

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259.
For the culture: The power behind the world's most successful brands, from Apple to Beyonce by
Publication details: Ireland Macmillan 2023
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Col/38597.

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260.
The physics of brand: understand the forces behind brands that matter by
Publication details: New York How Books 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Kel/Mar/38594.

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261.
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Strategic brand Management : building, measuring, and managing brand equity by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main Library (2)Collection, call number: 658.827/Kel/Swa, ...

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262.
Day trading attention: How to actually build brand and sales in the new social media world Harper Business by
Publication details: New York - 2024 Harper Business 2024
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Vay/38674.

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263.
Dim sum strategy: Bite-sized tools to build stronger brands by
Publication details: Canada Post Hypnotic Press Inc. 2019
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Wil/38700.

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264.
Brand gap: How to bridge the distance between business strategy and design by
Publication details: Canada New Riders 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Neu/38701.

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