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	281.	No cover image available Analysis of Grain Based Distilleries in Northern and Western Maharashtra by Patil, D. Y Khanna, Kamini Deshmukh, Digvijay Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA4. Place hold Log in to add tags Add to cart (remove)
	282.	No cover image available An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship Between Service Quality and Customer Loyalty. by Yadav, Manish Kumar Rai, Alok Kumar Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3 /55510923JA1. Place hold Log in to add tags Add to cart (remove)
	283.	No cover image available Cosmetic Products: Buying Behavior Among Married and Unmarried Women. by Prasanna, Rudrabhatla Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55510923JA1. Place hold Log in to add tags Add to cart (remove)
	284.	No cover image available Tata Zica to Tata Tiago: Digital Marketing Strategy of Tata Motors for Rebranding. Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55510923CD3. Place hold Log in to add tags Add to cart (remove)
	285.	No cover image available Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products by Pasricha, Diksha Jain, Kokil Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA1. Place hold Log in to add tags Add to cart (remove)
	286.	No cover image available E-Banking Service Quality: A Scale Development and Validation Attempt by Chandel, Ajay Vij, Rohit Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA2. Place hold Log in to add tags Add to cart (remove)
	287.	No cover image available The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty by Quynh , Ngo Hai Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA3. Place hold Log in to add tags Add to cart (remove)
	288.	No cover image available Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry by Rai,Shivaprasad Basri, Savitha Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA4. Place hold Log in to add tags Add to cart (remove)
	289.	No cover image available Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework by Shamal, S Mohan, Bijuna C Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 10/ 55511133JA1. Place hold Log in to add tags Add to cart (remove)
	290.	No cover image available The Influence of Financial Quantitative Literacy and Subjective Numeracy on Impulsive Consumption with Materialism as the Mediator Variable by Saptono, Laurentius Soetjipto, Budi Eko Wahjoedi Wahyono Hari Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1 0/55511133JA2. Place hold Log in to add tags Add to cart (remove)
	291.	No cover image available Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City by Dey, Trinankur Sharma , L. S Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: /Vol 49, No 10/ 55511133JA3. Place hold Log in to add tags Add to cart (remove)
	292.	No cover image available Marketing and Exchange of Farm Products in Facebook Groups: A Case Study by Vijay, T. Asha Raju, M. S Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 10/ 55511133CSD4. Place hold Log in to add tags Add to cart (remove)
	293.	No cover image available Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator by Srivastava, Mallika Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA1. Place hold Log in to add tags Add to cart (remove)
	294.	No cover image available A Study on Factors Affecting Mobile Phone Buying Behaviour in Bhubaneswar and Cuttack by Agarwal, Varun Sahoo, Rashmita Agarwal, Ankita Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA2. Place hold Log in to add tags Add to cart (remove)
	295.	No cover image available A Review of Consumer Adoption of Rooftop Solar PV in India and Effective Frameworks by Satapathy, Amitabh Jain, Arvind Kumar Barthwal, Sunil Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA3. Place hold Log in to add tags Add to cart (remove)
	296.	No cover image available An Econometric Analysis of Agricultural Production and Economic Growth in India by Kulshrestha,,Dhiresh Agrawal, Kiran Kumar Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA4. Place hold Log in to add tags Add to cart (remove)
	297.	No cover image available The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance by Shashishekar, M. S Anand, Sandip Series: Indian Journal of marketing ; Vol 49(12) Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA1. Place hold Log in to add tags Add to cart (remove)
	298.	No cover image available Impact of Influencing Strategy Across Product Categories in Family Decision Making by Menon, Swapna Gahan, Padmabati Mahapatra, Siba Sankar Series: ndian Journal of marketing ; Vol 49(12). Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA2. Place hold Log in to add tags Add to cart (remove)
	299.	No cover image available Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers by Saji, T. G Series: ndian Journal of marketing ; Vol 49(12). Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA3. Place hold Log in to add tags Add to cart (remove)
	300.	No cover image available Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter? by Sen, Shaon Nayak, Smitha Series: ndian Journal of marketing ; Vol 49(12). Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA4. Place hold Log in to add tags Add to cart (remove)
	301.	No cover image available Crop Diversification and Crop Disposition in India : An Inter - State Analysis by Kapuria, Cheshta Kaur, Simrit Series: Title Indian Journal of marketing ; Vol 50(5-7) Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 5-7 55511735JA1. Place hold Log in to add tags Add to cart (remove)
	302.	No cover image available Preferences and Behaviour Toward E-Gadgets : A Study of Consumers in Chandigarh by Savita, Ubba Sheoran, Upasana Series: Indian Journal of Marketing. Vol 50 (5-7) Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 5-7 55511735JA2. Place hold Log in to add tags Add to cart (remove)
	303.	No cover image available Impact of Cognitive and Affective Image on Tourists' Travel Motivation by Shankar, R. Sabari Series: Indian Journal of Marketing. Vol 50, ( No 5-7 ) Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 5-7 / 55511735JA3. Place hold Log in to add tags Add to cart (remove)
	304.	No cover image available The effect of shopbots on consumer purchase behaviour in digital market, Bengaluru, India by Prakash A., Antony K. Bijoy Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Publishing India Group January 2023 In: International Journal of Applied Marketing and Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA1. Log in to add tags Add to cart (remove)
	305.	No cover image available Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat by Manasvi Bari, Arunima Singh, N. Rajesh Kumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Publishing India Group January 2023 In: International Journal of Applied Marketing and Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA3. Log in to add tags Add to cart (remove)
	306.	No cover image available Consumers Attitude, Digital Literacy and Social Influence towards ICT Usage: An Empirical Study in Delhi-NCR Region by Kanwal Jeet Singh, Rajshree Yadav Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Publishing India Group January 2023 In: International Journal of Applied Marketing and Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA4. Log in to add tags Add to cart (remove)
	307.	No cover image available A Study on Fundamental Analysis of Selected Equity from FMCG Sector by Revati Galagali, Smita Nadiger (Jadhav) Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Publishing India Group January 2023 In: International Journal of Applied Marketing and Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA5. Log in to add tags Add to cart (remove)
	308.	No cover image available Understanding Air-Passengers’ Volitional Behavior Toward Compliance with Aviation Health and Safety Guidelines : Evidence from Indian Domestic Passengers by Jaiswal, Kamal Singh, Balgopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9 /55513893JA1. Place hold Log in to add tags Add to cart (remove)
	309.	No cover image available Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market by Agrawal, Charul Duggal, Taranjeet Shukla, Vishal Dohroo, Mitali Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9/ 55513893JA2. Place hold Log in to add tags Add to cart (remove)
	310.	No cover image available Unearthing the Factors Behind Adoption of Electric Cars : An Indian Perspective by Chandel, Ajay Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9/ 55513893JA3. Place hold Log in to add tags Add to cart (remove)
	311.	No cover image available Challenges of the Fast Food Industry in India : An Integrated ISM-MICMAC Approach by Hota, Jyotiranjan Tripathy, Arvind Deb, Mahuya Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9 /55513893Ja4. Place hold Log in to add tags Add to cart (remove)
	312.	No cover image available What's a Qatar? FIFA World Cup 2022 by American Research Institute Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development June 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA1. Log in to add tags Add to cart (remove)
	313.	No cover image available Marketing Compound for Cooperatives - CMC: The 6P's of Cooperativism by Rumeninng Abrantes dos Santos, Adriano Dias de Carvalho, Nadia Kassouf Pizzinatto, Antônio Carlos Giuliani, Flávio Augustus da Mota Pacheco Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January - 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA2. Log in to add tags Add to cart (remove)
	314.	No cover image available Empirical Studies: COA Effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market by Suey Chau, David Ko, E Pang, Yeung Po Lan Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA4. Log in to add tags Add to cart (remove)
	315.	No cover image available Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist by Suey Chau, David Ko, Yang Xueqi Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA5. Log in to add tags Add to cart (remove)
	316.	No cover image available The Advertising Effectiveness: Fighting Between Ecommerce and Traditional Retailers--An Empirical Study by Chiang-Nan Chao; Yanni Ping, Ph. Ds; Yingchuan Wang Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA6. Log in to add tags Add to cart (remove)
	317.	No cover image available Does a Mixed Online Consumer Review Lead to Neutral or Ambivalent Evaluation? by Junsang Lim, Yun Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA7. Log in to add tags Add to cart (remove)
	318.	No cover image available Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty by Anthony Koschmann Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA8. Log in to add tags Add to cart (remove)
	319.	No cover image available Contemporary Marketing Management: Under a Brazilian executive perspective by Luciana Faluba Damázio, João Luiz Soares, Helena Belintani Shigaki, Carlos Alberto Gonçalves Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA9. Log in to add tags Add to cart (remove)
	320.	No cover image available A Proposed Model for Factors Affecting Consumers ' Impulsive Buying Tendency in Shopping Malls by Dr. Mohamed Ali Barakat Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA10. Log in to add tags Add to cart (remove)

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