IES Management College And Research Centre

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41.
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Gender Difference in Customer Satisfaction and Brand Loyalty Towards Banking Services. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA2.

42.
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A Conceptual Framework of Antecedents of Service Loyalty in Health Care: Patients’ Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 8, No 1/ 55510300JA5.

43.
The influence of customer brand identification on the brand loyalty of a hotel by
Edition: PG-17-110
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

44.
The influence of customer brand identification on the brand loyalty of a hotel by
Edition: PG-17-110
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442702.

45.
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46.
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CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAINA, ROSHAN METAMORPHOSIS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510721JA4.

47.
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Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA1.

48.
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49.
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An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship Between Service Quality and Customer Loyalty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3 /55510923JA1.

50.
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Leadership practices by senior position holders in Higher Educational Research Institutes: Stealth power in action? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: COLLINSON, DAVID LEADERSHIP
Availability: Items available for loan: Main Library (1)Collection, call number: /Vol 15, No 6/55511130JA4.

51.
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Technology Advancement, Teachers' Efforts and Know - How as Key factors to Improve Students' Creativity for Excellence in Education Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, No 11/ 55511154JA1.

52.
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Employee Loyalty in Indian Private Hospitals: The Role of Demographic and Employment Factors by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SAGE PUBLICATIONS JOURNAL OF HEALTH MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 21, No 1/ 55510281JA7.

53.
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Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BUSINESS STRATEGY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510978JA2.

54.
Impact of e-mail marketing on brand loyalty by
Edition: PG-17-94
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1472/PG-Mar/17-19/6661472.

55.
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The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA4.

56.
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A Model of Customer Loyalty: An Empirical Study of Indian Retail Banking Customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA0.

57.
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Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA1.

58.
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Realizing Total Customer Experience through Six Sigma Marketing: An empirical approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 60, No 3/ 55511258JA8.

59.
Superfans: the easy way to stand out, grow your tribe, and build a successful business by
Publication details: USA Get Smart Books 2019
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Fly/37090.

60.
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A Configurational Model of Brand Loyalty by Series: ; XVI (40
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: /MAR/ Vol 16, No 4/ 55511287JA1.

61.
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How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study. by Series: . The IUP Journal of Brand Management ; XVI (2).
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA3.

62.
A study on loyalty programs and it's impact on consumers by
Edition: PG-19-127
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443124.

63.
A study on role of brand experience aggecting brand loyalty in apparel stores by
Edition: M-18-20
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443362.

64.
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Capitalizing on Service Failures: Implications for Customer Engagement and Loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Business perspectives and research
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA5.

65.
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Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA7.

66.
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What Really Drives Loyalty in the Fast-Moving Consumer Goods Market? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 2/55513677JA4.

67.
Effect of Customer Loyalty Programmes on Consumer Emotional Loyalty in Emerging Grocery Retail Market: An Empirical Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group March 2023
In: International Journal on Customer Relations
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513751JA3.

68.
Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA8.

69.
Customers' perceived experiential value: Case of social commerce context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA11.

70.
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71.
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A Bibliometric Analysis of Scientific Publications on Customer Loyalty in the Insurance Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAINA, ROSHAN METAMORPHOSIS
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 22, No 2/55514104JA5.

72.
No cover image available
Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: International Journal on Customer Relations
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/MAR/Vol 11, No 2/55514107.

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