IES Management College And Research Centre

Your search returned 42 results.

Sort
Results
1.
THE 50-PLUS MARKET:WHY THE FUTURE IS AGE NEUTRAL WHEN IT COMES TO MARKETING BRANDING STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / STR / 6805.

2.
WHY JOHNNY CANT BRAND:REDISCOVERING THE LOST ART OF THE BIG IDEA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SCH / 6819.

3.
MARKETING AND BRANDING:THE INDIAN SCENARIO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PEARSON EDUCATION INC 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RAM / 6965.

4.
THE BETTER MOUSETRAP BRAND INVENTION IN A MEDIA DEMOCRACY PONT, SIMON by
Publication details: NEW DELHI KOGAN PAGE INDIA PRIVATE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.827/ PON/ 19610.

5.
BUYOLOGY: HOW EVERYTHING WE BELIEVE ABOUT WHY WE BUY IS WRONG LINDSTROM, MARTIN by
Publication details: LONDON RANDOM HOUSE BUSINESS BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/LIN/20742.

6.
TRUE STORY: HOW TO COMBINE STORY AND ACTION TO TRANSFORM YOUR BUSINESS MONTAGUE, TY by
Publication details: BOSTON, MASSACHUSETTS HARVARD BUSINESS REVIEW PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/MON/22556.

7.
BRANDING IN A COMPETITIVE MARKETPLACE BAISYA, RAJAT K. by
Publication details: NEW DELHI SAGE RESPONSE 2013
Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ BAI/ 22042.

8.
CELEBRITY BRANDING THROUGH BELOW THE LINE MARKETING TIBREWALA, MEGHA by
Edition: PG-12-057 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441380.

9.
TO STUDY AND UNDERSTAND THE VARIOUS BRANDING STRATEGIES AND TO COMPARE THE BRANDING STRETEGIES ADOPTED BY IPCA LABORATORIES, ALKEM LABORATORIES AND ABBOTT HEALTHCARE FOR MARKETING AND THEIR ANTI-DIABETIC BRANDS PURANIK, ADITI by
Edition: PM-12-23 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441490.

10.
NEWSJACKING: THE URGENT GENIUS OF REAL TIME ADVERTISING GRANT HUNTER AND JON BURKHART by
Publication details: THAMES AND HUDSON
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 659.1/ HUN/BUR/ 23602.

11.
No cover image available
ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH NANDAN, SHIVA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: No items available.

12.
No cover image available
FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS PANDA, RAJESH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHAFL OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA1.

13.
Brand vision how to energize your team to drive business growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ...

14.
Global Branding; perspective and challenges SINGH, AMIT KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: 658.827/SIN/28465, ...

15.
Brand Alliances New Models of Networking Gopalakrishnan, P.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/GOP/28686.

16.
Profitable customer engagement : concept, metrics, and strategies V. Kumar by
Publication details: New Delhi Sage Response 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812/ Kum/ 29936.

17.
No cover image available
Employer branding: the solution to create talented workforce Deepti Verma and Anees Ahma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA4.

18.
Consumer behaviour and branding: concepts, readings and cases-the Indian context S. Ramesh Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson education 2009
Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8342/ Kum/ 31755, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Kum/ 31754.

19.
Small data : the tiny clues that uncover huge trends Martin Lindström by
Publication details: 2016 Hodder and Snoughnon UK
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Lin/ 31904.

20.
Cause branding: an emerging trends in marketing Shaikh, Afreen by
Edition: M-14-51 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-MAR/2014-2016/4441959.

21.
Mom, Inc. : the essential guide to running a successful business from home Meg Mateo Ilascoand Cat Seto by
Publication details: San Francisco, Chronicle Books, ©2012
Availability: Items available for loan: Main Library (1)Collection, call number: 338.04/Las/Set.
Lists:

22.
The Art Of Corporate Storytelling: Only Connect by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 \ Mig.

23.
Small Data : The Tiny Clues That Uncover Huge Trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain, John Murray Learning 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Lin.

24.
Perennial seller: the art of making and marketing work that lasts by
Publication details: London Profile Books Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Hol/34245.

25.
Digital branding solution for house of Hiranandani Sharekhan, Everyyouth, Naturals, Hair and Care at Dentsu Webchutney by
Edition: PG-14-67 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-874/PG-Mar/2014-2016/666874.

26.
Digital branding strategies of kwality wall's swirls, red label, top ramen, closeup and breezer at wentsu webchutney by
Edition: PG-14-90 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-885/PG-Mar/2014-2016/666885.

27.
Branding and marketing of real estate projects and well as a part of activities undertaken for integrating green building initiatives in the upcoming ventures by
Edition: PG-16-103 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1263/PG-Mar/2016-2018/6661263.

28.
29.
No cover image available
Social Media as an Effective Marketing Tool : An Empirical Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 7/ 5559172JA3.

30.
Creating signature stories: strategic messaging that persuades, energizes and inspires by
Publication details: USA Portfolio 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802/ Aak/36461.

31.
No cover image available
The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112CSD2.

32.
No cover image available
Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA1.

33.
No cover image available
Building Your Personal Brand: A Tool for Employability by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N SOFT SKILLS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 13, No 2/ 55510685JA1.

34.
Branding basics for small business: how to create an irresistible brand on any budget by
Edition: 2
Publication details: USA NorLightsPress.com 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Ros.

35.
Platform : the art and science of personal branding by
Publication details: California Lorena Jones Books 2019
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Joh/37089.

36.
Superfans: the easy way to stand out, grow your tribe, and build a successful business by
Publication details: USA Get Smart Books 2019
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Fly/37090.

37.
Billion dollar brand club by
Publication details: New York Henry Holt and Company 2020
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Ing/ 37109.

38.
No cover image available
Impact of Cognitive and Affective Image on Tourists' Travel Motivation by Series: Indian Journal of Marketing. Vol 50, ( No 5-7 )
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 50, No 5-7 / 55511735JA3.

39.
Role of advertising in brand building thru OOH by
Edition: MM-17-1
Material type: Text Text
Publication details: Mumbai IESs Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443816.

40.
A study on marketing and branding strategies of Electric and Hybrid Electric Vehicles in India by
Edition: PG-20- 166
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443697.

Pages
Not finding what you're looking for?

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM