IES Management College And Research Centre

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1.
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CONSUMER BEHAVIOUR TOWARDS TWO WHEELERS AND FOUR WHEELERS : A STUDY ON RURAL AND URBAN MIZORAM by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 10/555474JA6.

2.
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UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS PRAKASH, GYAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS ([) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 8/5552889JA4.

3.
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RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA BHATTACHARYA, SAURABH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA2.

4.
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THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES SUHARWARDI, MOHD. ASHAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMET CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA5.

5.
Rural marketing text and cases Mathur, U C by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Library Annexe (5)Collection, call number: RURAL MARK 658.8 (RUR)/ Mat/ 28948, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8 (RUR)/ Mat/ 28947.

6.
Conference on Marketing to rural consumer : Understanding and tapping Rural Market Professionals Indian Institute of Management, Kozikode by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kozikode Indian Institute of Management, Kozikode 3, 4, 5 April 2008
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Conference RM-24.

7.
Rise of rural consumers in developing countries: harvesting 3 billion aspirations Vijay Mahajan by
Publication details: New Delhi Sage Publications India Private Limited 2016
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.834/ Mah/War/ 32672.

8.
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A study on consumer ethnocenterism and social comparision in rural India implications for marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MANIMALA, MATHEW J. ( EDITOR) SOUTH ASIAN JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 24, Issue 1/ 5557268JA7.

9.
No cover image available
Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA3.

10.
No cover image available
The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 2/ 55510427JA13.

11.
A study of trends and consumers brand preference of FMCG goods in rural Maharashtra by
Edition: PG-20- 113
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443643.

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