IES Management College And Research Centre

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A SUSTAINABLE MARKETING STRATEGY BASED ON CUSTOMER SATISFACTION: THE CASE OF DONGBU INSURANCE IN SOUTH KOREA KANG, SUNHEE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., NOVEMBER 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: VOL.44, NO. 11/5553395JA1.

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Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 46, No 1/ 55510426JA2.

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