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THE END OF CORPORATE IMPERIALISM C. K. PRAHALAD AND KENNETH LIEBERTHAL

By: Contributor(s): Series: HARVARD BUSINESS REVIEW CLASSICSPublication details: HARVARD BUSINESS REVIEW PRESS 2008 BOSTONDescription: V, 66 P. PAPERISBN:
  • 9781422179734
Subject(s): DDC classification:
  • 658.8
Summary: Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.
List(s) this item appears in: Harvard Publiactions | Management Gurus-25-March-2022
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library HBR (CUP /SH ) 658.8/ HBR/ 23606 (Browse shelf(Opens below)) Available 11123606
Total holds: 0


Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.

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