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	1.	No cover image available Indian Journal of Marketing Vol. 41 Publication details: New Delhi Indian Journal of Marketing 2012 In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: NANDAN, SHIVA: NANDAN, MONICA ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH In: CHANDEL, KULBHUSHAN: SHARMA, NITYA REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT In: PRAKASH, GYAN: PATHAK, PRAMOD UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS In: REDDY, B.S.: K.B. RAMAPPA: PATIL, SURESH S. IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: SINHA, PRIYANKA: SINGH, SAUMYA DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY In: DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) In: PAUL, REEVA A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS In: KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING In: BHATTACHARYA, SAURABH: ROY, SUBHADIP RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA In: SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE In: GHOSH, AMITAVA: SHARMA, ARPITA TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY In: VERMA, VINOD KUMAR: KUMAR, PRADEEP: KUMAWAT, R.C. MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN In: JHA, SHALINI: SINGH, BHARTI CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY In: KANG, BOHYEON THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS In: CHAKRABORTI, RAJDEEP: SINGH, SWETA VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT In: CHAVAN, RAJASHRI RAMESH: BHOLA, SARANG SHANKAR WORLD WIDE TOURISM: A REVIEW In: GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS In: SATHISH, A.S.: VENKATESAKUMAR, RAMAKRISHNAN EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES In: ALEX, JOJI N.: THOMAS, JITHIN BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT In: PAUL, REEVA: BEDI, MONICA NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA In: MISHRA, ADITYA S. MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON In: SUHARWARDI, MOHD. AZHAR: HAKIM, IQBAL AHMAD THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: CHAVADI, CHANDAN A.: HIRAMATH CHETAN V.: HYDERABAD, RAJU L. CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH In: RAYCHAUDHURI, P.S. CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES In: AMSAVENI, R.: KOKILA, R. A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU In: MAHENDRU, MANDEEP: DE, KALYAN K. MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY In: KOTNI, V.V. DEVI PRASAD PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM In: GROVER, D.K: SINGH, J.M.: SINGH, JASDEV: KUMAR, SANJAY IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB In: BOTHRA, NEHA LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? In: PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS In: JAIN, NEERAJ KUMAR: THAKAR, G.D. FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA In: KAR, SURJIT KUMAR: BHOI, MONALISA USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH In: MITTAL, RASHMI: SINGH, ANANTA R. A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION In: THAKUR, CHANDAN AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS In: DEY, DIPANJAN KUMAR FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION Online resources: Volume 42, Issue 1, January 2012 Availability: No items available. Log in to add tags Add to cart (remove)
	2.	No cover image available Indian Journal of Marketing Vol. 41 Publication details: New Delhi Indian Journal of Marketing 2012 In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: NANDAN, SHIVA: NANDAN, MONICA ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH In: CHANDEL, KULBHUSHAN: SHARMA, NITYA REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT In: PRAKASH, GYAN: PATHAK, PRAMOD UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS In: REDDY, B.S.: K.B. RAMAPPA: PATIL, SURESH S. IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: SINHA, PRIYANKA: SINGH, SAUMYA DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY In: DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) In: PAUL, REEVA A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS In: KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING In: BHATTACHARYA, SAURABH: ROY, SUBHADIP RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA In: SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE In: GHOSH, AMITAVA: SHARMA, ARPITA TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY In: VERMA, VINOD KUMAR: KUMAR, PRADEEP: KUMAWAT, R.C. MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN In: JHA, SHALINI: SINGH, BHARTI CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY In: KANG, BOHYEON THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS In: CHAKRABORTI, RAJDEEP: SINGH, SWETA VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT In: CHAVAN, RAJASHRI RAMESH: BHOLA, SARANG SHANKAR WORLD WIDE TOURISM: A REVIEW In: GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS In: SATHISH, A.S.: VENKATESAKUMAR, RAMAKRISHNAN EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES In: ALEX, JOJI N.: THOMAS, JITHIN BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT In: PAUL, REEVA: BEDI, MONICA NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA In: MISHRA, ADITYA S. MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON In: SUHARWARDI, MOHD. AZHAR: HAKIM, IQBAL AHMAD THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: CHAVADI, CHANDAN A.: HIRAMATH CHETAN V.: HYDERABAD, RAJU L. CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH In: RAYCHAUDHURI, P.S. CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES In: AMSAVENI, R.: KOKILA, R. A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU In: MAHENDRU, MANDEEP: DE, KALYAN K. MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY In: KOTNI, V.V. DEVI PRASAD PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM In: GROVER, D.K: SINGH, J.M.: SINGH, JASDEV: KUMAR, SANJAY IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB In: BOTHRA, NEHA LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? In: PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS In: JAIN, NEERAJ KUMAR: THAKAR, G.D. FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA In: KAR, SURJIT KUMAR: BHOI, MONALISA USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH In: MITTAL, RASHMI: SINGH, ANANTA R. A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION In: B. SAJU: RAJAN, KALYANI RANGA IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY AND THE MEDIATING ROLE OF AFFECTIVE IDENTIFICATION In: THAKUR, CHANDAN AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS In: DEY, DIPANJAN KUMAR FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION In: MISHRA, PALLABI PERSUADING EFFECT OF STORE AESTHETICS ON SHOPPERS' PURCHASE INTENTIONS : THE GENDER DIFFERENCE In: SRIVASTAVA, MALLIKA: BHANOT, DHRUV: TAMHANE, TARINI REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY Online resources: Volume 42, Issue 1, January 2012 Availability: No items available. Log in to add tags Add to cart (remove)

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