Your search returned 37 results.

Results
	1.	MARKETING MANAGEMENT:A STRATEGIC DECISION-MAKING APPROACH by C WALKER ORVILLE;HARPER W BOYD;JOHN JOHN MULLINS;LARRECHE JEAN-CLAUDE JEAN-CLAUDE Edition: 4TH Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWYORK "MCGRAW-HILL,INC" 2002 In: WALKER, ORVILLE; HARPER, BOYD;MULLINS, JOHN AND LARRECHE, JEAN-CLAUDE MARKETING MANAGEMENT Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / C W / 3629. Place hold Log in to add tags Add to cart (remove)
	2.	MARKETING MANAGEMENT: by LARRECHE JEAN CLAUDE Edition: 4TH Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI "MCGRAW-HILL,INC" 2002 In: LARRECHE, JEAN AND WALKER MARKETING MANAGEMENT Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / LAR / 3655. Place hold Log in to add tags Add to cart (remove)
	3.	MARKETING MANAGEMENT: by ETZEL MICHAEL J;STANTON WILLIAM J;WALKER BRUCE J Edition: 13 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006 In: ETZEL MARKETING MANAGEMENT Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / ETZ / 5721. Place hold Log in to add tags Add to cart (remove)
	4.	MARKETING MANAGEMENT: TEXT AND CASES by PANDA, TAPAN K Edition: 2 Publication details: NEW DELHI EXCEL BOOKS 2007 In: Panda, Tapan Marketing management : CD Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ PAN/ 17389. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available FORECASTING COMPETITORS' MARKET SHARE USING MULTIVARIATE LINEAR TIME SERIES ANALYSIS KUNSTEK, ROLF by KUNSTEK, ROLF Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD THE ICFAI UNIVERSITY PRESS In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XII, NO.2/5551063JA1. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available THE IMPACT OF SALES PROMOTION ON SALES: A CASE OF SELECT TELECOMMUNICATION FIRMS IN NIGERIA OFOEGBU, DONALD IKENNA by OFOEGBU, DONALD IKENNA: UDOM, ETOKAKPAN MFONOBONG Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XII, NO.2/5551063JA2. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available SALES FORECAST FOR THE INDIAN TRACTOR INDUSTRY FOR THE FY 2012-13 SHARMA, NIDHI VISHNOI by SHARMA, NIDHI VISHNOI: KHATTRI, VARSHA Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD THE ICFAI UNIVERSITY PRESS In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XII, NO.2/5551063JA3. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available COMPARATIVE ADVERTISING: AN ANALYSIS OF CASES OF DISPARAGEMENT SHAFIULLA, B by SHAFIULLA, B Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD THE ICFAI UNIVERSITY PRESS In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XII, NO. 2/5551063JA4. Place hold Log in to add tags Add to cart (remove)
	9.	No cover image available Significant decline in celebrity usage in Advertising:a review Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Journal/Mar/Vol 15 No.1/5555609JA1. Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available Factors influencing Halal products purchase intention in India:preliminary invetigations by Khan Adil and Azam Mohammad Khalid Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Journal/Mar/Vol 15 No.1/5555609JA2. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products by Tandon, Manvinder Singh Sethi, Vaishali Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA1. Place hold Log in to add tags Add to cart (remove)
	12.	No cover image available Indian Automobile Industry and Effective Advertising: A Qualitative Analysis by Maheshwari, Prateek Gupta, Anoop Kumar Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA2. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available A Study of Consumer Behavior Towards Organic Food and the Moderating Effects of Health Consciousness by Singhal, Neha Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA3. Place hold Log in to add tags Add to cart (remove)
	14.	No cover image available Reducing Perceived Risk in Purchase of Uncertified Used Cars: Contributory Factors. by Mishra, Vivek Das, Biswajit Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686JA1. Place hold Log in to add tags Add to cart (remove)
	15.	No cover image available In-Store Shopping Environment and Impulsive Buying with Special Reference to Indore City. by Jhawar, Nidhi Kushwaha, Vivek S Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686JA2. Place hold Log in to add tags Add to cart (remove)
	16.	No cover image available A Study of Factors Affecting Customer Shopping Behavior. by Attri, Rekha Jain, Vinay Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja3. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. by Rubab, Nida Shoukat, Shameem Shaheen, Muhammad Sandhu, Kamran Yousef Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja4. Place hold Log in to add tags Add to cart (remove)
	18.	No cover image available Sports Social Responsibility: Exploring the Unexplored with a Global Perspective. by Arora, Niles Grewal, Ban Singh, Gurkeera Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA1. Place hold Log in to add tags Add to cart (remove)
	19.	No cover image available Gender Difference in Customer Satisfaction and Brand Loyalty Towards Banking Services. by Mittal, Manish Agrawal, Shrut Gupta, Ratish Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA2. Place hold Log in to add tags Add to cart (remove)
	20.	No cover image available Consumers' Perception of Quality and Value Under Different Price Ranges and Price Positions Within a Product Line: A Study of the Indian Passenger Car Market. by Baishya, Swati Kakati, Munin Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA3. Place hold Log in to add tags Add to cart (remove)
	21.	No cover image available An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship Between Service Quality and Customer Loyalty. by Yadav, Manish Kumar Rai, Alok Kumar Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3 /55510923JA1. Place hold Log in to add tags Add to cart (remove)
	22.	No cover image available Cosmetic Products: Buying Behavior Among Married and Unmarried Women. by Prasanna, Rudrabhatla Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55510923JA1. Place hold Log in to add tags Add to cart (remove)
	23.	No cover image available Tata Zica to Tata Tiago: Digital Marketing Strategy of Tata Motors for Rebranding. Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55510923CD3. Place hold Log in to add tags Add to cart (remove)
	24.	No cover image available What's a Qatar? FIFA World Cup 2022 by American Research Institute Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development June 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA1. Log in to add tags Add to cart (remove)
	25.	No cover image available Marketing Compound for Cooperatives - CMC: The 6P's of Cooperativism by Rumeninng Abrantes dos Santos, Adriano Dias de Carvalho, Nadia Kassouf Pizzinatto, Antônio Carlos Giuliani, Flávio Augustus da Mota Pacheco Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January - 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA2. Log in to add tags Add to cart (remove)
	26.	No cover image available Empirical Studies: COA Effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market by Suey Chau, David Ko, E Pang, Yeung Po Lan Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA4. Log in to add tags Add to cart (remove)
	27.	No cover image available Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist by Suey Chau, David Ko, Yang Xueqi Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA5. Log in to add tags Add to cart (remove)
	28.	No cover image available The Advertising Effectiveness: Fighting Between Ecommerce and Traditional Retailers--An Empirical Study by Chiang-Nan Chao; Yanni Ping, Ph. Ds; Yingchuan Wang Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA6. Log in to add tags Add to cart (remove)
	29.	No cover image available Does a Mixed Online Consumer Review Lead to Neutral or Ambivalent Evaluation? by Junsang Lim, Yun Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA7. Log in to add tags Add to cart (remove)
	30.	No cover image available Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty by Anthony Koschmann Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA8. Log in to add tags Add to cart (remove)
	31.	No cover image available Contemporary Marketing Management: Under a Brazilian executive perspective by Luciana Faluba Damázio, João Luiz Soares, Helena Belintani Shigaki, Carlos Alberto Gonçalves Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA9. Log in to add tags Add to cart (remove)
	32.	No cover image available A Proposed Model for Factors Affecting Consumers ' Impulsive Buying Tendency in Shopping Malls by Dr. Mohamed Ali Barakat Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA10. Log in to add tags Add to cart (remove)
	33.	No cover image available Customers' perceived experiential value: Case of social commerce context by Jung Kook Lee, & Yong Ki, Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA11. Log in to add tags Add to cart (remove)
	34.	No cover image available I-Digital: A look from Semiotics of Culture by Eliane Davila dos Santos, Dr. Ernani Cesar de Freitas, Denise Castilhos de Araújo Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA12. Log in to add tags Add to cart (remove)
	35.	No cover image available The Impact of Refugee Related Marketing Strategy on Consumers’ Attitudes and Intentions: A Cross-Cultural Examination by Samer Elhajjar, Ph.D; Jaber Shouib Alesmail, Ph.D Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA13. Log in to add tags Add to cart (remove)
	36.	No cover image available Development of Psychographic Submarkets for Agri-Food Brands: An Empirical Study on Consumer Perception and Buying Behavior. by Sudip Kundu,Chitra Bagchi and Sougata Banerjee Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)
	37.	No cover image available Factors Influencing the Impulse Buying Behavior of Millennials in India: A Structural Equation Modeling Study by Kaur, Arvinder Pal and Kaur, Kamalpreet Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Marketing. Place hold Log in to add tags Add to cart (remove)

Not finding what you're looking for?

Make a purchase suggestion

IES Management College And Research Centre

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Locations

Topics

Your search returned 37 results.