Table of Content
Part 1 An Overview of Strategic Retail Management

An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing

Part 2 Situation Analysis

Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part 3 Targeting Customers and Gathering Information

Identifying and Understanding Consumers
Information Gathering and Processing in Retailing

Part 4 Choosing a Store Location

Trading-Area Analysis
Site Selection

Part 5 Managing a Retail Business

Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions

Part 6 Merchandise Management and Pricing

Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retailing

Part 7 Communicating with the Customer

Establishing and Maintaining a Retail Image
Promotional Strategy

Part 8 Putting It All Together

Integrating and Controlling the Retail Strategy

This book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning, and elements involved in managing a retail business, merchandise management, and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful retail strategy.

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