Marketing communications management: concepts and theories, cases and practices
Material type:
TextPublication details: Elsvier New Delhi 2004Description: 441 P. PaperISBN: - 9788131207659
- 659.1
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Reference
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Library Annexe ON SHELF | REFERENCE | 659.1/ Cop/ 25259 (Browse shelf(Opens below)) | Not For Loan | Reference | 11125259 | |||
Book
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Library Annexe ON SHELF | ADVERTISIN | 659.1/ Cop/ 25260 (Browse shelf(Opens below)) | Available | Advertising | 11125260 | |||
|
Book
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Library Annexe ON SHELF | ADVERTISIN | 659.1/ Cop/ 25261 (Browse shelf(Opens below)) | Available | Advertising | 11125261 | |||
|
Book
|
Library Annexe ON SHELF | ADVERTISIN | 659.1/ Cop/ 25352 (Browse shelf(Opens below)) | Available | Advertising | 11125352 | |||
|
Book
|
Library Annexe ON SHELF | ADVERTISIN | 659.1/ Cop/ 25353 (Browse shelf(Opens below)) | Available | Advertising , Marketing Communications | 11125353 | |||
|
Book
|
Library Annexe ON SHELF | ADVERTISIN | 659.1/ Cop/ 25354 (Browse shelf(Opens below)) | Available | Advertising , Marketing Communications | 11125354 | |||
|
Book
|
Library Annexe ON SHELF | ADVERTISIN | 659.1/ Cop/ 25355 (Browse shelf(Opens below)) | Available | Advertising , Marketing Communications | 11125355 |
Total holds: 0
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
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