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The marketing gurus : lessons from the best marketing books of all time Chris Murray.

By: Publication details: Atlantic Books, 2009. LondonDescription: 290 p. PaperISBN:
  • 9781843549406
Subject(s): DDC classification:
  • 658.8
Summary: A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: "Crossing the Chasm"; "The Popcorn Report"; "The Anatomy of Buzz"; "Purple Cow"; "Relationship Marketing"; "Don't Think Pink"; and, "Renovate Before you Innovate".
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF MARKETING 658.8/ Mur/ 30095 (Browse shelf(Opens below)) Available 11130095
Total holds: 0

A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: "Crossing the Chasm"; "The Popcorn Report"; "The Anatomy of Buzz"; "Purple Cow"; "Relationship Marketing"; "Don't Think Pink"; and, "Renovate Before you Innovate".

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