IES Management College And Research Centre

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Case studies in marketing Kanwal Nayan Kapil and Jaydeep Mukherjee

By: Material type: TextTextSeries: x, 111 p. Paper Analytics: Show analyticsPublication details: Noida Pearson Education services Pvt. Ltd. C 2011Description: 111 p. paperISBN:
  • 9788131756331
Subject(s): DDC classification:
  • 658.8072
Contents:
Part 1: Introduction to Marketing Marketing at Nokia Reinventing the Umbrella Brand Part 2: Gaining Marketing Insights and Marketing Environment Lucozade The Rise and Fall of Super Mart Will Wealth Plus Make LIC Wealthier Part 3: Customer Connect Maggi Parle’s Monaco Smart Chips The Struggles of the Egg Industry Consumer and Ambience Industrial Buying Process Part 4: Building Brands Incredible India Travelling the Samsonite Way Part 5: Marketing Offerings for Value Creation Opportunities and Challenges in By-product Marketing Machhi Chips Part 6: Delivering Value The Marinating Challenges in ‘B Daily Fresh’ Axiom Part 7: Marketing Communication Celebrity Brand Endorsements The New Jewel in the Crown
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Case Study Case Study Main Library Reference REFERENCE 658.8072/ KapMuk/ 31745 (Browse shelf(Opens below)) Not For Loan 11131745
Case Study Case Study Main Library ON SHELF CASE STUDY-REF (CUP /SH ) 658.8072/ KapMuk/ 31746 (Browse shelf(Opens below)) Available 11131746
Total holds: 0

Part 1: Introduction to Marketing

Marketing at Nokia
Reinventing the Umbrella Brand

Part 2: Gaining Marketing Insights and Marketing Environment

Lucozade
The Rise and Fall of Super Mart
Will Wealth Plus Make LIC Wealthier

Part 3: Customer Connect

Maggi
Parle’s Monaco Smart Chips
The Struggles of the Egg Industry
Consumer and Ambience
Industrial Buying Process

Part 4: Building Brands

Incredible India
Travelling the Samsonite Way Part 5: Marketing Offerings for Value Creation
Opportunities and Challenges in By-product Marketing
Machhi Chips
Part 6: Delivering Value
The Marinating Challenges in ‘B Daily Fresh’
Axiom
Part 7: Marketing Communication
Celebrity Brand Endorsements
The New Jewel in the Crown

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