Marketing channel management : a customer-centric approach
Material type:
TextPublication details: Response Books New Delhi 2001Description: 187 p. PaperISBN: - 0-7619-9551-X
- 658.87
- 363
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Main Library Reference | REFERENCE | 658.87\ Ven\ 5593 (Browse shelf(Opens below)) | Not For Loan | 1115593 | |||
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Main Library | 658.87\ Ven\ 5529 (Browse shelf(Opens below)) | Available | 1115529 | ||||
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Main Library | 658.87\ Ven\ 2635 (Browse shelf(Opens below)) | Available | 1112635 |
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| 658.85/ZIG/269 A VIEW FROM THE TOP MOVING FROM SUCCESS TO SIGNIFICANT CD - 4 | 658.85/ZIG/270 A VIEW FROM THE TOP MOVING FROM SUCCESS TO SIGNIFICANT CD - 5 | 658.85/ZIG/271 A VIEW FROM THE TOP MOVING FROM SUCCESS TO SIGNIFICANT CD - 6 | 658.87\ Ven\ 2635 Marketing channel management : | 658.87\ Ven\ 5529 Marketing channel management : | 658.87\ Ven\ 5593 Marketing channel management : | 658.87072/SRI/SRI/14000 CASES IN RETAIL MANAGEMENT |
Introduction
PART ONE: ENVIRONMENTAL ANALYSIS
Indian Channel Environment
Retail Profiling and Segmenting
Retail Management Practices
PART TWO: DEVELOPING THE CHANNEL STRATEGY
Integrating the Channel with Salesforce and Advertising
Defining the Distribution Objective
Developing the Channel Design
Internet as an Alternate Channel
PART THREE: MANAGING THE CHANNEL
Selection and Appointment
Appraisal of Channel Members
Channel Evaluation
Channel Commitment
Logistics Management
Customer Service
363
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