Marketing channel management : a customer-centric approach
Material type:
TextPublication details: Response Books New Delhi 2001Description: 187 p. PaperISBN: - 0-7619-9551-X
- 658.87
- 363
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Main Library Reference | REFERENCE | 658.87\ Ven\ 5593 (Browse shelf(Opens below)) | Not For Loan | 1115593 | |||
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Main Library | 658.87\ Ven\ 5529 (Browse shelf(Opens below)) | Available | 1115529 | ||||
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Book
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Main Library | 658.87\ Ven\ 2635 (Browse shelf(Opens below)) | Available | 1112635 |
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| 651.7/ Cha/ 30131 Business communication : | 657.042/ Dha/ 31773 Financial accounting | 657.042/Har/33084 Financial Accounting For Management | 658.87\ Ven\ 5593 Marketing channel management : | 658.8(E-MAR)/ Kam/Kam/ 32799 Digital marketing | 658/ Mur/ 32835 Management principles and practices | 658/ Nag/ 32837 A brief course on technology management |
Introduction
PART ONE: ENVIRONMENTAL ANALYSIS
Indian Channel Environment
Retail Profiling and Segmenting
Retail Management Practices
PART TWO: DEVELOPING THE CHANNEL STRATEGY
Integrating the Channel with Salesforce and Advertising
Defining the Distribution Objective
Developing the Channel Design
Internet as an Alternate Channel
PART THREE: MANAGING THE CHANNEL
Selection and Appointment
Appraisal of Channel Members
Channel Evaluation
Channel Commitment
Logistics Management
Customer Service
363
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