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MARKETING MYOPIA THEODORE LEVIN

By: Series: HARVARD BUSINESS REVIEW CLASSICSPublication details: HARVARD BUSINESS PRESS BOSTON 2006Description: 90 P. PAPERISBN:
  • 9781422126011
Subject(s): DDC classification:
  • 658.8
Summary: Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
List(s) this item appears in: Harvard Publiactions
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library HBR (CUP /SH ) 658.8/ LEV/ 23576 (Browse shelf(Opens below)) Available 11123576
Total holds: 0

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

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