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Brand sense: sensory secrets behind the stuff we buy

By: Publication details: New Delhi Kogan Page India Ltd. c2010Edition: 2Description: x, 236 p. PaperISBN:
  • 9780749460570
Subject(s): DDC classification:
  • 658.827
Summary: Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.
List(s) this item appears in: Recent Additions to the Library-September-16
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.827/ Lin/ 32667 (Browse shelf(Opens below)) Available 11132667
Total holds: 0
Browsing Main Library shelves, Shelving location: ON SHELF Close shelf browser (Hides shelf browser)
658.827/ KUN/ 16859 PARTNERSHIP MARKETING : 658.827/ LAN/ 17551 KILLER BRANDS: 658.827/ LIN/ 17652 BRAMDWASHED: 658.827/ Lin/ 32667 Brand sense: sensory secrets behind the stuff we buy 2 658.827/ PAN/17394 BUILDING BRANDS: 658.827/ Par/Med/ 32648 FCB-Ulka brand building advertising : 658.827/ PEA/ 16833 THE OLD RULES OF MARKETING ARE DEAD :

Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

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