Eating the big fish: how challenger brands can compete against brand leaders
Material type:
TextPublication details: New Jersey Wiley 2009Description: xxiv, 336ISBN: - 978-81-265-6581-8
- 658.827/Mor
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library | 658.827/Mor/33869 (Browse shelf(Opens below)) | Available | 11133869 |
Total holds: 0
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| 658.827 / MAT / 6054 CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT | 658.827 / MAT / 8020 "BRANDING UNBOUND:THE FUTRE OF ADVERTISING, SALES, AND THE BRAND EXPIRENCE IN WIRELESS WORLD" | 658.827 / MOO / 9058 CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT | 658.827/Mor/33869 Eating the big fish: how challenger brands can compete against brand leaders | 658.827/Mor/36496 Eating the big fish : how challenger brands can compete against brand leaders | 658.827 / MUR / 3416 DEFENDING THE BRAND:AGGRESSIVE STRATEGIES FOR PROTECTING YOUR BRAND IN THE ONLINE ARENA | 658.827 / NAD / 7532 LIVING BRANDS:COLLABORATION INNOVATION = CUSTOMER FASCINATION |
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