IES Management College And Research Centre

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1081.
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MARKETING A KEY IN BANKING SYSTEM DADLA, ALISHA by
Edition: PG-12-068 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441383.

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1082.
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SENSORY MARKETING GORAWAL, NIKITA by
Edition: PG-12-075 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441386.

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1083.
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EXPERIENTIAL MARKETING MUNDYE, ADITI by
Edition: PG-12-089 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441390.

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1084.
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MOVIE MARKETING - A PERSPECTIVE SANGHAVI, KHYATI by
Edition: PG-12-099 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441394.

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1085.
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INTEGRATED MARKETING COMMUNICATION OF MOVIES SAVAL, AMAR by
Edition: PG-12-100 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441395.

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1086.
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EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL ON BUSINESSES SUTRADHAR, MANISHA by
Edition: PG-12-111 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441404.

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1087.
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MARKETING STRATEGIES OF ASIAN PAINTS TAVHARE, RAJESH by
Edition: PG-12-113 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441406.

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1088.
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NEURO MARKETING - A PLACE WHERE SCIENCE AND MARKETING MEETS THAKKER, DHWANI by
Edition: PG-12-114 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441407.

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1089.
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CHALLENGES AND OPPORTUNITIES IN E-MARKETING KAMBLE, ROHIT by
Edition: M-12-23 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441441.

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1090.
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INTERNET MARKETING KOTHARI, NIKITA by
Edition: M-12-27 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441443.

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1091.
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SOCIAL MEDIA MARKETING MHATRE, JUI by
Edition: M-12-33 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441446.

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1092.
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STUDY OF INDIAN BEARING MARKET AND MARKETING STRATEGIES PRACTICED BY BEARING MANUFACTURERS POTDAR, VISHAL by
Edition: M-12-48 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441452.

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1093.
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RURAL MARKETING SARODE, SAURABH by
Edition: M-12-51 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441453.

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1094.
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UNDERSTANDING SOCIAL MEDIA MARKETING SURYANWANSHI, ABHAY by
Edition: M-12-59 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441454.

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1095.
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TO STUDY HOSPITAL MARKETING AND ASSESS ITS POTENTIAL WITH THE HELP OF AN EXAMPLE FROM HOSPITAL INDUSTRY DANDEKAR, OJUS by
Edition: PM-12-05 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441472.

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1096.
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TO STUDY RURAL PHARMACEUTICAL MARKETING PALLI, ROBINE by
Edition: PM-12-14 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441481.

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1097.
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TO STUDY THE EFFECT OF UNIFORM CODE ON PHARMACEUTICAL MARKETING PRACTICES IN INDIA PATEL, JIGNESH by
Edition: PM-12-18 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441485.

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1098.
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TO UNDERSTAND THE BUSINESS POTENTIAL FOR PHARMACEUTICALS IN RURAL MARKETS AND COMPARE RURAL MARKETING STRATEGIES ADOPTED BY NOVARTIS INDIA LTD., ELDER PHARMACEUTICALS LTD., AND J.B. CHEMICALS AND PHARMACEUTICAL LTD., SOLANKI, RAJ by
Edition: PM-12-32 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441498.

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1099.
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PATIENT JOURNEY RESEARCH ON CHRONIC HEPATITIS B AND LABOUR PROCESS THARWANI, LOVENA by
Edition: PM-12-33 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: No items available.

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1100.
ALL SALES TEAMS: 8 STEPS TO SPECTECULARS SUCCESS USING GOALS, VALUES, VISION AND REWARDS by
Publication details: DELHI VIKAS PUBLISHINH HOUSE 2014
Availability: Items available for loan: Main Library (1)Collection, call number: SALES AND 658.85/ KLE/ 23591.

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1101.
THE MARKETING WHITE BOOK 2014-15: A ESSENTIAL GUIDE TO MARKETERS by
Publication details: NEW DELHI BUSINESS WORLD 2014
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8/ BW/ 23592.

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1102.
CONSUMER BAHAVIOUR: BUILDING MARKETING STRATEGY DEL I. HAWKINS, DAVID L. MOTHERBAUGH AND AMIT MUKERJEE by
Edition: 12
Publication details: NEW DELHI MCGRAW HILL EDUCATION(INDIA) PRIVATE LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ HAW/MOT/ 23597.

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1103.
MARKETING STRATEGY: A DECISION FOCUSSED ORVILLE C. WALKER AND JOHN W. MULLINS by
Publication details: NEW DELHI MCGRAWHILL EDUCATION( INDIA ) PRIVATE LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ WAL/ 23599.

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1104.
NEWSJACKING: THE URGENT GENIUS OF REAL TIME ADVERTISING GRANT HUNTER AND JON BURKHART by
Publication details: THAMES AND HUDSON
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 659.1/ HUN/BUR/ 23602.

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1105.
WHAT GREAT BRANDS DO: THE SEVEN BUILDING PRINCIPLES THAT SEPERATES THE BEST FROM THE REST DENISE LEE YOHN by
Publication details: NEW DELHI WILEL INDIA PRIVATE LIMITED 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ YOH/ 23534.

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1106.
MARKETING MYOPIA THEODORE LEVIN by Series: HARVARD BUSINESS REVIEW CLASSICS
Publication details: BOSTON HARVARD BUSINESS PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: HBR (CUP /SH ) 658.8/ LEV/ 23576.
Lists:

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1107.
SOCIAL MEDIA MARKETING ALL-IN-ONE FOR DUMMIES by
Edition: 2nd
Publication details: NEW DELHI WILEY INDIA 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(EM)/ZIM/NG/ 22941.

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1108.
MARKETING IN THE AGE GOOGLE VANESSA FOX YOUR ONLINE STRATEGY IS YOUR BUSINESS STRATEGY by
Edition: 1
Publication details: NEW DELHI THINK INK MEDIA (READO) 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: AV MATERIA 658.8/ FOX/ 752.

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1109.
MARKETING MANAGEMENT PHILIP KOTLER, • KEVIN LANE KELLER , ABRAHAM KOSHY AND MITHILESWAR JHA by
Publication details: PEARSON EDUCATION 2013
Availability: Items available for loan: Library Annexe (3)Collection, call number: MARKETING 658.8/ KOT/KEL/ 23557, ... Main Library (66)Collection, call number: Student co 658.8/ KOT/KEL/ STUDENT COLLECTION MMS-SEM-I, ... Not available: Main Library: Checked out (2).
Lists:

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1110.
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ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH PAPPACHAN, JOEMON: KOSHY, MOLI P. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: No items available.

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1111.
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IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA REDDY, B.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 8/5552889JA5.

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1112.
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MODELING CUSTOMER OPT-IN AN OPT-OUT IN A PERMISSION-BASED MARKETING CONTEXT KUMAR, V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION AUGUST 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 51, NO. 4/5552899JA2.

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1113.
STRATEGIC MANAGEMENT GLOBAL PERSPECTIVES DAVID AAKER AND DAMIEN MCLOUGHLIN by
Publication details: NEW DELHI JOHN WILEY AND SONS LTD. 2010
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ AAK/MCL/ 23626.

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1114.
INTERNATIONAL MARKETING PHILIP R. CATEORA, MARY C. GILLY AND JOHN GRAHAM by
Edition: 15
Publication details: NEW DELHI MCGRAW HILL EDUCATION (INDIA) PRIVATE LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: INTERNATIO 658.848/ COT/GIL/ 23631.

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1115.
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THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING KABIRAJ, SAJAL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA1.

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1116.
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AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI A.P.: SINGH, ANAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA3.

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1117.
RECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE JASON THIBEAULT AND KIRBY WADSWORTH by
Publication details: NEW DELHI WILEY INDIA PVT. LTD 2014
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MARKETING 658.8/ THI/ KIR/ 23790.

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1118.
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TECHNO MARKETING IN REAL ESTATE INDUSTRY MEHTA, PIYUSH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: IES MANAGEMENT COLLEGE AND RESEARCH CENTRE IES MANAGEMENT COLLEGE AND RESEARCH CENTRE APRIL 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-1503/PG/4441503.

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1119.
AGRI-INPUT MARKETING IN INDIA PINGALI VENUGOPAL AND RAM KAUNDINYA by
Publication details: NEW DELHI SAGE PUBLICATIONS INC 2014
Availability: Items available for loan: Library Annexe (1)Collection, call number: ECONOMICS (CUP 7/SH 1) 338.10954/ VEN/KAU/ 23823.

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1120.
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MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS GADHAVI, DHARMESH D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA4.

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