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	481.	No cover image available Realizing Total Customer Experience through Six Sigma Marketing: An empirical approach by Muralidharan, K Raval, Neha Material type: Text; Format: print ; Literary form: Not fiction In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 60, No 3/ 55511258JA8. Place hold Log in to add tags Add to cart (remove)
	482.	Non-obvious 2019: how to predict trends and win the future by Bhargava, Rohit Publication details: Ideapress Publishing 2019 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 /Bha/37080. Lists: Book Alert - February-2020. Place hold Log in to add tags Add to cart (remove)
	483.	Superfans: the easy way to stand out, grow your tribe, and build a successful business by Flynn, Pat Publication details: USA Get Smart Books 2019 Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8342/Fly/37090. Lists: Book Alert - February-2020. Log in to add tags Add to cart (remove)
	484.	No cover image available A Configurational Model of Brand Loyalty by Mathews, Jose Series: ; XVI (40 Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: /MAR/ Vol 16, No 4/ 55511287JA1. Place hold Log in to add tags Add to cart (remove)
	485.	No cover image available Antecedents of Attitude Towards Brand Extensions. by Kalra, Shveta Series: ; XVI (2) Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 4/ 55511287JA2. Place hold Log in to add tags Add to cart (remove)
	486.	No cover image available How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study. by B., Harish Furtado, Raynette Series: . The IUP Journal of Brand Management ; XVI (2). Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA3. Place hold Log in to add tags Add to cart (remove)
	487.	Brandsplaining: why marketing is still sexist and how to fix it by Cunningham, Jane; Roberts, Philippa Publication details: United Kingdom Penguin Business 2021 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Cum/ 38411. Place hold Log in to add tags Add to cart (remove)
	488.	No cover image available The perfect pill: 10 steps to build a strong healthcare brand by Chaudhari , Gauri Publication details: New Delhi Sage Publications Pvt. Ltd 2020 Availability: Items available for loan: Main Library (1)Collection, call number: PHARMACEUTICAL MANAGEMENT(CUP /SH ) 615.068/ Cha/38427. Place hold Log in to add tags Add to cart (remove)
	489.	No cover image available Impact of luxury fashion brand's social media marketing on customer perception and purchase behaviour by Shreya Dolhare Edition: PG-19-54 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443116. Lists: hjhj, Luxuray Brand. Place hold Log in to add tags Add to cart (remove)
	490.	No cover image available A study of promotional strategies for toothpaste brand-Colgate-Palmolive Limited by Ashish Chavan Edition: PG-19-107 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Not available: Main Library: Checked out (1). Place hold Log in to add tags Add to cart (remove)
	491.	No cover image available A study on the communication strategies of NIKE Inc. towards brand building by Sayyed Fazal Edition: PG-19-140 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443252. Place hold Log in to add tags Add to cart (remove)
	492.	No cover image available A study on the Impact of Social Media Influencers on Brand Credibility and Purchase Intention by Aashumi Mehta Edition: PG-19-71 Material type: Text Publication details: Mumbai IES Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443074. Place hold Log in to add tags Add to cart (remove)
	493.	No cover image available A study on loyalty programs and it's impact on consumers by Pooja Mehta Edition: PG-19-127 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443124. Place hold Log in to add tags Add to cart (remove)
	494.	No cover image available Brand boycotting and social shaming of L'oreal personal care products by Janvi Ramavat Edition: PG-19-38 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443115. Place hold Log in to add tags Add to cart (remove)
	495.	Brand & the brain: How to use neuroscience to create impactful brands by Sahay, Arvind Publication details: USA Penguin Business 2022 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sah/38496. Place hold Log in to add tags Add to cart (remove)
	496.	No cover image available A study of digital brand activation for start ups by RAHUL KAREKAR Edition: PG-20- 126 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443656. Place hold Log in to add tags Add to cart (remove)
	497.	No cover image available A study on brand visibility of Indian Paint Industry by Paras Gharat Edition: M-18-20 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443363. Place hold Log in to add tags Add to cart (remove)
	498.	No cover image available A study on brand architecture models in the automobile industry by Shreeya Singh Edition: M-19-55 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443487. Place hold Log in to add tags Add to cart (remove)
	499.	No cover image available A study analyzing Oreo�??s brand building strategy in India by NEHA RAUT Edition: PG-20- 35 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443565. Place hold Log in to add tags Add to cart (remove)
	500.	No cover image available A study on brand communication and social media story users by Prajakta Desai Edition: M-18-14 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/18-20/4443480. Place hold Log in to add tags Add to cart (remove)
	501.	No cover image available A study on brand awareness of luxury goods (in reference to fashion accessories and apparels) in India. by HITANSHI PAREKH Edition: PG-20- 84 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443614. Place hold Log in to add tags Add to cart (remove)
	502.	No cover image available A study on role of brand experience aggecting brand loyalty in apparel stores by Paras Gharat Edition: M-18-20 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443362. Place hold Log in to add tags Add to cart (remove)
	503.	No cover image available A Study of Effect of Electronic Word-Of-Mouth (EWOM) On Brand Image and Purchase Intention of Youngster by SUJATA SADHWANI Edition: PG-20- 92 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443622. Place hold Log in to add tags Add to cart (remove)
	504.	Brand to stands: Every brand needs a point of view by Subramanyeswar, S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai, India MullenLowe Lintas Group 2021 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sub/888160. Place hold Log in to add tags Add to cart (remove)
	505.	For the culture: The power behind the world's most successful brands, from Apple to Beyonce by Collins, Marcus Publication details: Ireland Macmillan 2023 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Col/38597. Place hold Log in to add tags Add to cart (remove)
	506.	The physics of brand: understand the forces behind brands that matter by Keller, Aaron; Marino, Renee; Wallace, Dan Publication details: New York How Books 2016 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Kel/Mar/38594. Place hold Log in to add tags Add to cart (remove)
	507.	No cover image available Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents by Garg, Prerna Pandey, Anoop Material type: Text; Format: print ; Literary form: Not fiction In: Business perspectives and research Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA1. Place hold Log in to add tags Add to cart (remove)
	508.	No cover image available Deliberately Causing Brand Confusion: State of the (Unfair) Art by Anurag Dugar Y. L. R. Moorthi Material type: Text; Format: print ; Literary form: Not fiction In: Business perspectives and research Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA7. Place hold Log in to add tags Add to cart (remove)
	509.	No cover image available Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth. by anaysha, J. R Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA2. Place hold Log in to add tags Add to cart (remove)
	510.	No cover image available Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults. by Mork̄unas, M Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA7. Place hold Log in to add tags Add to cart (remove)
	511.	No cover image available Enjoy Your Favourite Book as a Movie: Using an Experiential Learning Exercise to Improve Student Understanding of Brand Extensions and Marketing Plan Preparation by Reghunathan, A Sridhar G Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA8. Place hold Log in to add tags Add to cart (remove)
	512.	No cover image available What Really Drives Loyalty in the Fast-Moving Consumer Goods Market? by Morkūnas, M Grišmanauskaite˙, M. K Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 2/55513677JA4. Place hold Log in to add tags Add to cart (remove)
	513.	No cover image available Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty by Anthony Koschmann Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA8. Log in to add tags Add to cart (remove)
	514.	No cover image available Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies by Jain, Akshat Jain, Prateek Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA1. Place hold Log in to add tags Add to cart (remove)
	515.	No cover image available Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era by Taneja, Chhavi Kalra, Shveta Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA2. Place hold Log in to add tags Add to cart (remove)
	516.	No cover image available Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR by Gupta , Ashwerya Savita , Ubba Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA3. Place hold Log in to add tags Add to cart (remove)
	517.	No cover image available Strategic brand Management : building, measuring, and managing brand equity by Keller, Kevin Lane Swaminathan, Vanitha Parameswaran, Ambi MG Edition: 5 Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Main Library (2)Collection, call number: 658.827/Kel/Swa, ... Place hold Log in to add tags Add to cart (remove)
	518.	No cover image available Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender by Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA2/Mar. Log in to add tags Add to cart (remove)
	519.	Day trading attention: How to actually build brand and sales in the new social media world Harper Business by Vaynerchuk, Gary Publication details: New York - 2024 Harper Business 2024 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Vay/38674. Log in to add tags Add to cart (remove)
	520.	Dim sum strategy: Bite-sized tools to build stronger brands by Wilken, Peter Publication details: Canada Post Hypnotic Press Inc. 2019 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.827/Wil/38700. Log in to add tags Add to cart (remove)