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	1.	Strategic brand management : creating and sustaining brand equity long term Jean-Noel Kapferer by Kapferer, Jean-Noell Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page London 1997 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Kap\ 1131. Place hold Log in to add tags Add to cart (remove)
	2.	The brand called you : create a personal brand that wins attention and grows your business by Montoya, Pete Vandehey, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Corpus Collosum Learning Pvt Ltd 2004 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Mon\Van\ 4401. Place hold Log in to add tags Add to cart (remove)
	3.	GIMME:THE HUMAN NATURE OF SUCCESSFUL MARKETING by HALLWARD JOHN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK JOHN WILY AND SONS PVT LTD 2007 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / HAL / 7080. Place hold Log in to add tags Add to cart (remove)
	4.	FCB-Ulka brand building advertising : concepts and cases M G Parameswaran, Medh Kinjal and FCB-Ulka Advertising (Mumbai, India) by Parameswaran, M G FCB-Ulka Advertising (Mumbai, India) Publication details: New Delhi : New Delhi : Tata McGraw-Hill Pub. Co. 2011 Availability: Items available for loan: Main Library (4)Collection, call number: 658,827/ Par/Med/ 16129, ... Lists: Recent Additions to the Library-September-16. Place hold Log in to add tags Add to cart (remove)
	5.	Brand society : how brands transform management and lifestyle Martin Kornberger by Kornberger, Martin Publication details: Cambridge Cambridge University Press 2010 Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.827/KOR/16496, ... Place hold Log in to add tags Add to cart (remove)
	6.	Kellogg on branding : the marketing faculty of the Kellogg School of Management Alice M Tybout; Tim Calkins; Kellogg School of Management. by Tybout, Alice M Calkins Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2011 Availability: Items available for loan: Library Annexe (20)Collection, call number: 658.827/ Tyb/Cal/ 25149, ... Main Library (1)Collection, call number: BRANDS AND 658.827/ Tyb/Cal/ 6401. Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Tyb/Cal/ 27222. Not available: Library Annexe: In transit (1). Place hold Log in to add tags Add to cart (remove)
	7.	Brand vision how to energize your team to drive business growth by Taylor, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd. 2007 Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ... Place hold Log in to add tags Add to cart (remove)
	8.	Brand royalty how the world's top 100 brands thrive and survive by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd 2006 Availability: Items available for loan: Library Annexe (1)Collection, call number: BRANDS AND 658.827/ HAI/ 28844. Place hold Log in to add tags Add to cart (remove)
	9.	Citizen brands: putting society at the heart of your business Michael Willmott by Willmott, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: England John Wiley & Sons 2001 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/ Wil/ 29048. Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by Kastiya, Shweta Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by Uggla, Henrik Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3. Place hold Log in to add tags Add to cart (remove)
	12.	Consumer behaviour and branding: concepts, readings and cases-the Indian context S. Ramesh Kumar by S. Ramesh Kumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson education 2009 Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8342/ Kum/ 31755, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Kum/ 31754. Place hold Log in to add tags Add to cart (remove)
	13.	Brand sense: sensory secrets behind the stuff we buy by Lindstrom, Martin Edition: 2 Publication details: New Delhi Kogan Page India Ltd. c2010 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ Lin/ 32667. Lists: Recent Additions to the Library-September-16. Place hold Log in to add tags Add to cart (remove)
	14.	How Brands Grow: What Marketers Don't Know Sharp, Byron by Byron Sharp Publication details: South Melbourne, Victoria, Australia Oxford Unversity Press 2010 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Byr/32864. Place hold Log in to add tags Add to cart (remove)
	15.	Eating the big fish: how challenger brands can compete against brand leaders by Morgan, Adam Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley 2009 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Mor/33869. Place hold Log in to add tags Add to cart (remove)
	16.	No cover image available The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. by Rubab, Nida Shoukat, Shameem Shaheen, Muhammad Sandhu, Kamran Yousef Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MARKETING MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja4. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available The perfect pill: 10 steps to build a strong healthcare brand by Chaudhari , Gauri Publication details: New Delhi Sage Publications Pvt. Ltd 2020 Availability: Items available for loan: Main Library (1)Collection, call number: PHARMACEUTICAL MANAGEMENT(CUP /SH ) 615.068/ Cha/38427. Place hold Log in to add tags Add to cart (remove)

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