IES Management College And Research Centre

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1.
BRANDING SERVICES INDIAN PERSPECTIVES SHANTHI, N.M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SHA/6336.

2.
EMOTIONAL BRANDING AN INTRODUCTION TAHER, NASREEN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.827/TAH/6711.

3.
THE 50-PLUS MARKET:WHY THE FUTURE IS AGE NEUTRAL WHEN IT COMES TO MARKETING BRANDING STRATEGIES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / STR / 6805.

4.
WHY JOHNNY CANT BRAND:REDISCOVERING THE LOST ART OF THE BIG IDEA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / SCH / 6819.

5.
MARKETING AND BRANDING:THE INDIAN SCENARIO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PEARSON EDUCATION INC 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RAM / 6965.

6.
MNC BRANDING IN INDIA STRATEGIES AND CASES SHANTHI, N.M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SHA/7924.

7.
CONTEMPORARY BRANDING PRACTICES AND APPLICATIONS RAJ, VENKAT RAM T. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/RAJ/8185.

8.
DESTINATION BRANDING AN INTRODUCTION SINGH, AMIT KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SIN/9154.

9.
BRAND NEW JUSTICE: HOW BRANDING PLACES AND PRODUCTS CAN HELP THE DEVELOPING WORLD: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: OXFORD BUTTERWORTH-HEINEMANN 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ANH / 10891.

10.
NATION BRANDING CONCEPTS AND COUNTRY PERSPECTIVES KUMAR, NISHIT by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 954/KUM/13420.

11.
LEARNINGS OF REBRANDING IN INDIA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-645/MAR/MMS/444645.

12.
CELEBRITY ENDORSEMENT IN BRANDING - THE NEED OF THE HOUR by
Edition: 2008-2010 M-08-11
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-659/MAR/MMS/444659.

13.
BRAND AWARENESS OF MAGGI CUPPA MANIA IN INDIA by
Edition: 2007-2009 M-07-11
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: No items available.

14.
BRANDING IN JEWELLRY INDUSTRY by
Edition: 2007-2009 M-07-01
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PROJECT RE PR-583/MAR.

15.
UNDERSTANDING BRANDING STRATEGIES IN INDIAN PHARMACEUTICAL INDUSTRY by
Edition: 2007-2009 M-07-08
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PROJECT RE PR-587/MAR.

16.
BRAND AWARENESS OF MAGGI CUPPA MANIA IN INDIA by
Edition: 2007-2009 M-07-11
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PROJECT RE PR-582/MAR.

17.
CORPORATE BRANDING: PERSPECTIVES AND EXPERIANCES by
Publication details: AGARTALA THE ICFAI UNIVERSITY PRESS 2008
Availability: Not available: Library Annexe: In transit (1).

18.
THE IMPACT OF CARTOON BRANDING by
Edition: 2009-2011 M-09-50
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-738/MAR/MMS/444738.

19.
EMPLOYER BRANDING by
Edition: 2009-2011 M-09-40
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-759/HR/MMS/444759.

20.
FOLLOW ME! CREATING A PERSONAL BRAND WITH TWITTER GRATTON, SARAH-JAYNE by
Publication details: U.S.A. JOHN WILEY & SONS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: SOCIOLOGY (CUP /SH ) 302.2/ GRA/ 19376.

21.
THE BETTER MOUSETRAP BRAND INVENTION IN A MEDIA DEMOCRACY PONT, SIMON by
Publication details: NEW DELHI KOGAN PAGE INDIA PRIVATE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.827/ PON/ 19610.

22.
BUYOLOGY: HOW EVERYTHING WE BELIEVE ABOUT WHY WE BUY IS WRONG LINDSTROM, MARTIN by
Publication details: LONDON RANDOM HOUSE BUSINESS BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/LIN/20742.

23.
BUILDING SUCCESSFUL BRAND ON THE INTERNET MS. SAMITA GHAG by
Edition: MM-11-05 2011-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2011-2014/4441272.

24.
TRUE STORY: HOW TO COMBINE STORY AND ACTION TO TRANSFORM YOUR BUSINESS MONTAGUE, TY by
Publication details: BOSTON, MASSACHUSETTS HARVARD BUSINESS REVIEW PRESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/MON/22556.

25.
BRANDING IN A COMPETITIVE MARKETPLACE BAISYA, RAJAT K. by
Publication details: NEW DELHI SAGE RESPONSE 2013
Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ BAI/ 22042.

26.
LUXURY BRANDING NADAR, NISHA by
Edition: PG-12-034 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441373.
Lists:

27.
CELEBRITY BRANDING THROUGH BELOW THE LINE MARKETING TIBREWALA, MEGHA by
Edition: PG-12-057 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441380.

28.
BRANDING OPPORTUNITIES AND CHALLENGES FOR PHARMACEUTICAL COMPANIES IN AFRICA KULKARNI, ROHAN by
Edition: M-12-28 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441444.

29.
TO STUDY AND UNDERSTAND THE VARIOUS BRANDING STRATEGIES AND TO COMPARE THE BRANDING STRETEGIES ADOPTED BY IPCA LABORATORIES, ALKEM LABORATORIES AND ABBOTT HEALTHCARE FOR MARKETING AND THEIR ANTI-DIABETIC BRANDS PURANIK, ADITI by
Edition: PM-12-23 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441490.

30.
NEWSJACKING: THE URGENT GENIUS OF REAL TIME ADVERTISING GRANT HUNTER AND JON BURKHART by
Publication details: THAMES AND HUDSON
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 659.1/ HUN/BUR/ 23602.

31.
No cover image available
ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH NANDAN, SHIVA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014
In: Indian Journal of Marketing Vol 44
Availability: No items available.

32.
No cover image available
EFFECT OF MUSIC ON BRANDING EFFECTIVENESS : AN EXPERIMENTAL STUDY OF TELECOM BRANDS BAGDARE, SHILPA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA5.

33.
No cover image available
FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS PANDA, RAJESH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHAFL OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA1.

34.
Brand vision how to energize your team to drive business growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/ TAY/ 25152, ...

35.
Killer Brands Create And Market A Brand That Will Annihilate The Competition Lane, Frank by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Library Annexe (7)Collection, call number: BRANDS AND 658.827/Lan/26166, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: BRANDS AND 658.827/Lan/26165.

36.
Branding Coomber, Stephen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U K Capstone Publishing 2002
Availability: Items available for loan: Library Annexe (4)Collection, call number: BRANDS AND 658.827/COO/28057, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: BRANDS AND 658.827/COO/28056.

37.
Global Branding; perspective and challenges SINGH, AMIT KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (4)Collection, call number: 658.827/SIN/28465, ...

38.
Personal Branding Concept and Cases Sangeetha, K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: 158.1/SAN/28467.

39.
Brand Alliances New Models of Networking Gopalakrishnan, P.S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/GOP/28686.

40.
Profitable customer engagement : concept, metrics, and strategies V. Kumar by
Publication details: New Delhi Sage Response 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812/ Kum/ 29936.

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