IES Management College And Research Centre

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1.
"IMPROVING CUSTOMER SATISFACTION, LOYALTY AND PROFIT:AN INTEGRATED MEASURMENT AND MANAGEMENT SYSTEM" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / GUS / 7414.

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2.
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SUPERIOR CUSTOMER SERVICES:THE PROMPT APPROACH TO SUCCESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Not available: Main Library: Checked out (1).

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3.
"THE BEST SERVICE IS NO SERVICE:HOW TO LIBERATE YOUR CUSTOMER SERVICES, KEEP THEM HAPPY, AND CONTROL COST" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI JOSSEY BASS A WILY COMPANY 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / DAV / 9576.

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4.
CUSTOMER SATISFACTION DELIGHT:THE SUCCESS IN 21ST CENTURY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / DAS / 11134.

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5.
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GENDER SPECIFIC STUDY ON RELATIVE IMPACT OF CONVENIENCE AND NON CONVENIENCE FACTORS ON MOBILE USERS' BRAND SWITCHING IN KOLKATA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 10/555474JA4.

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6.
DRIVING LOYALTY: TURNING EVERY CUSTOMER AND EMPLOYEE INTO A RAVING FAN FOR YOUR BRAND KAZANJIAN, KIRK by
Publication details: NEW YORK CROWN BUSINESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8343/ KAZ/ 21954.

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7.
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INTER-SCALE ASSESSMENT & COMPARISON OF CUSTOMER LOYALTY IN BANKING INDUSTRY: AN EMPIRICAL STUDY RAI, ALOK KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LUCKNOW INDIAN INSTITUTE OF MANAGEMENT JULY 2013
Availability: No items available.

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8.
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AN INVESTIGATION INTO SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP: THE MODERATING INFLUENCES SRIVASTAVA, MEDHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALCUTTA INDIAN INSTITUTE OF MANAGEMENT 8 MARCH 2014
In: Decision Vol 41
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 41, NO. 1/5552525JA2.

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9.
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CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH CHAVADI, CHANDAN A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 5/5552474JA2.

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10.
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CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) DZOGBENUKU, ROBERT K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JANUARY 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 1/5552018CSD.

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11.
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CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH CHAVADI, CHANDAN A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014
Availability: No items available.

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12.
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IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY AND THE MEDIATING ROLE OF AFFECTIVE IDENTIFICATION B. SAJU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA1.

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13.
Scoring Points how tesco is winning customer loyalty Clive Humby; Terry Hunt; and Tim Phillips by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U K Kogan Page 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: CUSTOMER R 658.812/ Hum/Hun/ 27601.

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14.
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Antecedents of Customer Loyalty in Banking Sector: A Mediational Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 43, Issue 2/ 5559128JA3.

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15.
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Mechanics of engendering customer loyalty: A conceptual framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 30, Issue 3/ 5559713JA2.

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16.
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Gender Difference in Customer Satisfaction and Brand Loyalty Towards Banking Services. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA2.

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17.
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An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship Between Service Quality and Customer Loyalty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3 /55510923JA1.

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18.
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The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA4.

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19.
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A Model of Customer Loyalty: An Empirical Study of Indian Retail Banking Customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA0.

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20.
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Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 11/ 55511251JA1.

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21.
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Capitalizing on Service Failures: Implications for Customer Engagement and Loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Business perspectives and research
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA5.

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22.
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23.
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A Bibliometric Analysis of Scientific Publications on Customer Loyalty in the Insurance Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAINA, ROSHAN METAMORPHOSIS
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 22, No 2/55514104JA5.

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24.
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Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: International Journal on Customer Relations
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/MAR/Vol 11, No 2/55514107.

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