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Indian Journal of Marketing Vol. 41
Publication details: New Delhi Indian Journal of Marketing 2012
In:
PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH
In:
PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH
In:
NANDAN, SHIVA: NANDAN, MONICA ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH
In:
CHANDEL, KULBHUSHAN: SHARMA, NITYA REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT
In:
PRAKASH, GYAN: PATHAK, PRAMOD UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS
In:
REDDY, B.S.: K.B. RAMAPPA: PATIL, SURESH S. IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA
In:
NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA
In:
JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL'
In:
JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL'
In:
SINHA, PRIYANKA: SINGH, SAUMYA DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY
In:
DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA)
In:
PAUL, REEVA A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS
In:
KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING
In:
BHATTACHARYA, SAURABH: ROY, SUBHADIP RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA
In:
SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE
In:
GHOSH, AMITAVA: SHARMA, ARPITA TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY
In:
VERMA, VINOD KUMAR: KUMAR, PRADEEP: KUMAWAT, R.C. MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN
In:
JHA, SHALINI: SINGH, BHARTI CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY
In:
KANG, BOHYEON THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS
In:
CHAKRABORTI, RAJDEEP: SINGH, SWETA VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT
In:
CHAVAN, RAJASHRI RAMESH: BHOLA, SARANG SHANKAR WORLD WIDE TOURISM: A REVIEW
In:
GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS
In:
SATHISH, A.S.: VENKATESAKUMAR, RAMAKRISHNAN EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES
In:
ALEX, JOJI N.: THOMAS, JITHIN BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT
In:
PAUL, REEVA: BEDI, MONICA NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA
In:
MISHRA, ADITYA S. MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON
In:
SUHARWARDI, MOHD. AZHAR: HAKIM, IQBAL AHMAD THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES
In:
NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA
In:
CHAVADI, CHANDAN A.: HIRAMATH CHETAN V.: HYDERABAD, RAJU L. CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH
In:
RAYCHAUDHURI, P.S. CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES
In:
AMSAVENI, R.: KOKILA, R. A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU
In:
MAHENDRU, MANDEEP: DE, KALYAN K. MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY
In:
KOTNI, V.V. DEVI PRASAD PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM
In:
GROVER, D.K: SINGH, J.M.: SINGH, JASDEV: KUMAR, SANJAY IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB
In:
BOTHRA, NEHA LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO?
In:
PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS
In:
JAIN, NEERAJ KUMAR: THAKAR, G.D. FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA
In:
KAR, SURJIT KUMAR: BHOI, MONALISA USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH
In:
MITTAL, RASHMI: SINGH, ANANTA R. A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION
In:
THAKUR, CHANDAN AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS
In:
DEY, DIPANJAN KUMAR FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION
Availability: No items available.
|
|
|
142.
|
Indian Journal of Marketing Vol. 41
Publication details: New Delhi Indian Journal of Marketing 2012
In:
PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH
In:
PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH
In:
NANDAN, SHIVA: NANDAN, MONICA ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH
In:
CHANDEL, KULBHUSHAN: SHARMA, NITYA REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT
In:
PRAKASH, GYAN: PATHAK, PRAMOD UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS
In:
REDDY, B.S.: K.B. RAMAPPA: PATIL, SURESH S. IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA
In:
NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA
In:
JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL'
In:
JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL'
In:
SINHA, PRIYANKA: SINGH, SAUMYA DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY
In:
DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA)
In:
PAUL, REEVA A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS
In:
KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING
In:
BHATTACHARYA, SAURABH: ROY, SUBHADIP RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA
In:
SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE
In:
GHOSH, AMITAVA: SHARMA, ARPITA TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY
In:
VERMA, VINOD KUMAR: KUMAR, PRADEEP: KUMAWAT, R.C. MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN
In:
JHA, SHALINI: SINGH, BHARTI CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY
In:
KANG, BOHYEON THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS
In:
CHAKRABORTI, RAJDEEP: SINGH, SWETA VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT
In:
CHAVAN, RAJASHRI RAMESH: BHOLA, SARANG SHANKAR WORLD WIDE TOURISM: A REVIEW
In:
GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS
In:
SATHISH, A.S.: VENKATESAKUMAR, RAMAKRISHNAN EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES
In:
ALEX, JOJI N.: THOMAS, JITHIN BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT
In:
PAUL, REEVA: BEDI, MONICA NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA
In:
MISHRA, ADITYA S. MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON
In:
SUHARWARDI, MOHD. AZHAR: HAKIM, IQBAL AHMAD THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES
In:
NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA
In:
CHAVADI, CHANDAN A.: HIRAMATH CHETAN V.: HYDERABAD, RAJU L. CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH
In:
RAYCHAUDHURI, P.S. CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES
In:
AMSAVENI, R.: KOKILA, R. A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU
In:
MAHENDRU, MANDEEP: DE, KALYAN K. MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY
In:
KOTNI, V.V. DEVI PRASAD PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM
In:
GROVER, D.K: SINGH, J.M.: SINGH, JASDEV: KUMAR, SANJAY IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB
In:
BOTHRA, NEHA LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO?
In:
PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS
In:
JAIN, NEERAJ KUMAR: THAKAR, G.D. FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA
In:
KAR, SURJIT KUMAR: BHOI, MONALISA USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH
In:
MITTAL, RASHMI: SINGH, ANANTA R. A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION
In:
B. SAJU: RAJAN, KALYANI RANGA IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY AND THE MEDIATING ROLE OF AFFECTIVE IDENTIFICATION
In:
THAKUR, CHANDAN AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS
In:
DEY, DIPANJAN KUMAR FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION
In:
MISHRA, PALLABI PERSUADING EFFECT OF STORE AESTHETICS ON SHOPPERS' PURCHASE INTENTIONS : THE GENDER DIFFERENCE
In:
SRIVASTAVA, MALLIKA: BHANOT, DHRUV: TAMHANE, TARINI REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY
Availability: No items available.
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143.
|
Journal of Marketing Vol 76 No. 1 2012 American Marketing Association by
Publication details: American Marketing Association
In:
WETZEL, HAUKE A: HAMMERSCHMIDT, MALIK: ZABLAH, ALEX R. GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION
In:
LUO, XUEMING: ANDREWS, MICHELLE: SONG, YIPING, ASPARA, JAAKKO GROUP-BUYING DEAL POPULARITY
In:
HADA, MAHIMA: GREWAL, RAJDEEP: GARY L. LILLIEN SUPPLIER-SELECTED REFERRALS
In:
RISSELADA, HANS: VERHOEF, PETER C.: BIJMOLT, TAMMO H.A. DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS
In:
FISCHER, NICOLE KOSCHATE: CRAMER, JOHANNES: HOYER, WAYNE D. MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY
In:
RERES, RENANA: BULTE, CHRISTOPHE VAN DEN WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER
In:
MA, ZHENFENG: YANG, ZHIYONG: MOURALI, MEHDI CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES
In:
DEVEZER, BERNA: SPROTT, DAVID E.: SPANGENBERG, ERIC R.: CZELLAR, SANDOR CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE
Availability: No items available.
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