IES Management College And Research Centre

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1521.
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To assess, analyze market potential and formulate marketing plan for bacillus claull Khachane, Amit by
Edition: PM-13-12 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-771/PM/2013-2015/666771.

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1522.
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Study of percription behaviour and perception of Doctors on Myo-in-ositol for treatment of PCOs and Infertility D'souza, Ninosha by
Edition: PM-13-14 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-773/PM/2013-2015/666773.

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1523.
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To study the perception or oral antifungal molecules and the leading brands of terbinafine hydrochloride in the minds of dermatologists and general practitioners Joshi, Rahul by
Edition: PM-13-15 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-774/PM/2013-2015/666774.

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1524.
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To study the efficiency, smooth functioning and satisfaction level of patients, of the hospital department by time motion study and satisfaction feedback survey Angre, Pooja by
Edition: PM-13-16 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-775/PM/2013-2015/666775.

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1525.
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To study and understand the point of care medium and it business potential Dhawandkar, Priyanka by
Edition: PM-13-17 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-776/PM/2013-2015/666776.

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1526.
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To study and perception of doctor regarding polythylene glycol Tripathi, Siddharth by
Edition: PM-13-18 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-777/PM/2013-2015/666777.

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1527.
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Indian Journal of Marketing Vol. 41
Publication details: New Delhi Indian Journal of Marketing 2012
In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: NANDAN, SHIVA: NANDAN, MONICA ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH In: CHANDEL, KULBHUSHAN: SHARMA, NITYA REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT In: PRAKASH, GYAN: PATHAK, PRAMOD UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS In: REDDY, B.S.: K.B. RAMAPPA: PATIL, SURESH S. IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: SINHA, PRIYANKA: SINGH, SAUMYA DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY In: DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) In: PAUL, REEVA A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS In: KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING In: BHATTACHARYA, SAURABH: ROY, SUBHADIP RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA In: SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE In: GHOSH, AMITAVA: SHARMA, ARPITA TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY In: VERMA, VINOD KUMAR: KUMAR, PRADEEP: KUMAWAT, R.C. MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN In: JHA, SHALINI: SINGH, BHARTI CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY In: KANG, BOHYEON THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS In: CHAKRABORTI, RAJDEEP: SINGH, SWETA VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT In: CHAVAN, RAJASHRI RAMESH: BHOLA, SARANG SHANKAR WORLD WIDE TOURISM: A REVIEW In: GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS In: SATHISH, A.S.: VENKATESAKUMAR, RAMAKRISHNAN EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES In: ALEX, JOJI N.: THOMAS, JITHIN BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT In: PAUL, REEVA: BEDI, MONICA NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA In: MISHRA, ADITYA S. MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON In: SUHARWARDI, MOHD. AZHAR: HAKIM, IQBAL AHMAD THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: CHAVADI, CHANDAN A.: HIRAMATH CHETAN V.: HYDERABAD, RAJU L. CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH In: RAYCHAUDHURI, P.S. CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES In: AMSAVENI, R.: KOKILA, R. A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU In: MAHENDRU, MANDEEP: DE, KALYAN K. MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY In: KOTNI, V.V. DEVI PRASAD PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM In: GROVER, D.K: SINGH, J.M.: SINGH, JASDEV: KUMAR, SANJAY IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB In: BOTHRA, NEHA LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? In: PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS In: JAIN, NEERAJ KUMAR: THAKAR, G.D. FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA In: KAR, SURJIT KUMAR: BHOI, MONALISA USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH In: MITTAL, RASHMI: SINGH, ANANTA R. A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION In: THAKUR, CHANDAN AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS In: DEY, DIPANJAN KUMAR FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION
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1528.
No cover image available
Indian Journal of Marketing Vol. 41
Publication details: New Delhi Indian Journal of Marketing 2012
In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: PAPPACHAN, JOEMON: KOSHY, MOLI P. ATTRIBUTE-LEVEL PERFORMANCE DIMENSIONS OF AIRLINE SERVICE QUALITY : A FACTOR ANALYSIS APPROACH In: NANDAN, SHIVA: NANDAN, MONICA ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH In: CHANDEL, KULBHUSHAN: SHARMA, NITYA REVISITING MARKETING STRATEGIES FOR MSMEs IN THE RESILIENT BUSINESS ENVIRONMENT In: PRAKASH, GYAN: PATHAK, PRAMOD UNDERSTANDING RURAL BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO FMCG PRODUCTS In: REDDY, B.S.: K.B. RAMAPPA: PATIL, SURESH S. IMPACT OF AN INNOVATIVE MARKET INFORMATION SYSTEM FOR PULSES IN NORTHERN KARNATAKA In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: JADE, RADHIKA: VALLETI, MURUGAIAH CONCEPTUAL PAPER PROPOSING THE 'VISHVAS-VALLETI CONSUMER EMPOWERMENT MODEL' In: SINHA, PRIYANKA: SINGH, SAUMYA DETERMINANTS OF CONSUMERS' PERCEIVED RISK IN ONLINE SHOPPING : A STUDY In: DZOGBENUKU, ROBERT K.: AHIABOR, GODSON K.: AMOAKO, GEORGE K CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) In: PAUL, REEVA A STUDY OF CHANNEL MEMBER SATISFACTION AND ENSUING COMMITMENT IN INTERNATIONAL AND DOMESTIC PHARMACEUTICAL DISTRIBUTION CHANNELS In: KABIRAJ, SAJAL: WALKE, R.C.: YOUSAF, SALMAN THE NEED FOR NEW SERVICE INNOVATION IN HALAL MARKETING In: BHATTACHARYA, SAURABH: ROY, SUBHADIP RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA In: SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI, A.P.: SINGH, ANAND AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE In: GHOSH, AMITAVA: SHARMA, ARPITA TELEVISION PROGRAMMES ON FISHERIES AND AQUACULTURE: A DESCRIPTIVE STUDY In: VERMA, VINOD KUMAR: KUMAR, PRADEEP: KUMAWAT, R.C. MARKET BEHAVIOUR, ARRIVALS, AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT, RAJASTHAN In: JHA, SHALINI: SINGH, BHARTI CONSUMER BEHAVIOUR AND MODERATING EFFECT OF FREQUENCY OF VISIT IN RELATION TO ATMOSPHERIC CUES: AN EXPERIMENTAL STUDY In: KANG, BOHYEON THE ANTECEDENTS OF COMMUNICATION IN BUYER-SELLER RELATIONSHIPS In: CHAKRABORTI, RAJDEEP: SINGH, SWETA VOLUNTEER MOTIVATION AND SATISFACTION IN GLOBAL SPORTING EVENTS: A COMPARATIVE STUDY IN THE INDIAN CONTEXT In: CHAVAN, RAJASHRI RAMESH: BHOLA, SARANG SHANKAR WORLD WIDE TOURISM: A REVIEW In: GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D. MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS In: SATHISH, A.S.: VENKATESAKUMAR, RAMAKRISHNAN EXPLORING THE DIMENSIONS OF PILGRIMS EXPERIENCES In: ALEX, JOJI N.: THOMAS, JITHIN BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT In: PAUL, REEVA: BEDI, MONICA NUTRITION LABEL USAGE: AN EMPIRICAL STUDY OF CONSUMER RESPONSE IN INDIA In: MISHRA, ADITYA S. MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON In: SUHARWARDI, MOHD. AZHAR: HAKIM, IQBAL AHMAD THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES In: NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA In: CHAVADI, CHANDAN A.: HIRAMATH CHETAN V.: HYDERABAD, RAJU L. CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH In: RAYCHAUDHURI, P.S. CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES In: AMSAVENI, R.: KOKILA, R. A STUDY ON SATISFACTION LEVELS OF WORKING WOMEN TOWARDS TWO WHEELERS IN COIMBATORE, TAMIL NADU In: MAHENDRU, MANDEEP: DE, KALYAN K. MULTIVARIATE RELATION BETWEEN ADVERTISEMENT, SALES, AND PROFITS : A STUDY ON THE INDIAN FMCG INDUSTRY In: KOTNI, V.V. DEVI PRASAD PERCEPTION OF THE RETAILERS TOWARDS MARKETING MIX STRATEGIES: AN EMPIRICAL CASE STUDY ON THE SOFT DRINK MARKET IN VISAKHAPATNAM In: GROVER, D.K: SINGH, J.M.: SINGH, JASDEV: KUMAR, SANJAY IMPACT OF EMERGING AGRIBUSINESS ESTABLISHMENTS ON POTATO MARKETING IN PUNJAB In: BOTHRA, NEHA LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? In: PANDA, RAJESH: SWAR, BIRANCHI NARAYAN: MUKERJEE, KAUSHIK FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS In: JAIN, NEERAJ KUMAR: THAKAR, G.D. FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA In: KAR, SURJIT KUMAR: BHOI, MONALISA USED DURABLES AND ONLINE BUYING AN ATTITUDINAL STUDY OF INDIAN YOUTH In: MITTAL, RASHMI: SINGH, ANANTA R. A STUDY ON THE IMPAT OF INFRASTRUCTURE ELEMENTS ON ASPIRING HOME BUYERS IN THE NATIONAL CAPITAL REGION In: B. SAJU: RAJAN, KALYANI RANGA IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY AND THE MEDIATING ROLE OF AFFECTIVE IDENTIFICATION In: THAKUR, CHANDAN AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS In: DEY, DIPANJAN KUMAR FACTORS AFFECTING SERVICE ACCEPTANCE IN ORGANIZATIONAL BUYING OF SERVICES: AN EMPIRICAL EXAMINATION In: MISHRA, PALLABI PERSUADING EFFECT OF STORE AESTHETICS ON SHOPPERS' PURCHASE INTENTIONS : THE GENDER DIFFERENCE In: SRIVASTAVA, MALLIKA: BHANOT, DHRUV: TAMHANE, TARINI REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY
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1529.
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Indian Journal of Marketing Vol 42 2012
Publication details: New Delhi Indian Journal of Marketing
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 42/ BV-196`. Main Library: Not for loan (6)Collection, call number: JOURNAL/MAR/Vol 42, No 7/555471, ...

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1530.
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Indian Journal of Marketing Vol 43 2013
Publication details: New Delhi Indian Journal of Marketing
Availability: Items available for reference: Main Library: Not for loan (13)Collection, call number: JOURNAL/MAR/Vol 43, No 1/555477, ...

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1531.
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Indian Journal of Marketing Vol 44 2014
Publication details: New Delhi Indian Journal of Marketing
Availability: Items available for loan: Main Library (3)Collection, call number: VOL.44, NO. 8/5552889JA1, ... Items available for reference: Main Library: Not for loan (13)Collection, call number: JOURNAL/MAR/Vol 44, No 1/5552018, ...

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1532.
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Indian Journal of Marketing Vol 45 2015
Publication details: New Delhi Indian Journal of Marketing
Availability: Items available for reference: Main Library: Not for loan (13)Collection, call number: JOURNAL/MAR/Vol 45, No 1/5553635, ...

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1533.
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Journal of International Marketing - Vol 20 2012 by
Publication details: American Marketing Association
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Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol 20 / BV-219. Main Library: Not for loan (4)Collection, call number: JRNL/MAR/Vol 20, No 1/55572, ...

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1534.
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Journal of International Marketing - Vol 21 2013 by
Publication details: American Marketing Association
Online resources:
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 21/ BV-220. Main Library: Not for loan (4)Collection, call number: JRNL/MAR/Vol 21, No 1/5551253, ...

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1535.
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Journal of International Marketing - Vol 22 2014 by
Publication details: American Marketing Association
Online resources:
Availability: Items available for reference: Main Library: Not for loan (5)Collection, call number: JRNL/MAR/Vol 22, No 1/5552421, ...

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1536.
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Journal of International Marketing - Vol 23 2015 by
Publication details: American Marketing Association
Online resources:
Availability: Items available for reference: Main Library: Not for loan (5)Collection, call number: JRNL/MAR/Vol 23, No 2/5554513, ...

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1537.
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Journal of Marketing Vol 76 No. 1 2012 American Marketing Association by
Publication details: American Marketing Association
In: WETZEL, HAUKE A: HAMMERSCHMIDT, MALIK: ZABLAH, ALEX R. GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION In: LUO, XUEMING: ANDREWS, MICHELLE: SONG, YIPING, ASPARA, JAAKKO GROUP-BUYING DEAL POPULARITY In: HADA, MAHIMA: GREWAL, RAJDEEP: GARY L. LILLIEN SUPPLIER-SELECTED REFERRALS In: RISSELADA, HANS: VERHOEF, PETER C.: BIJMOLT, TAMMO H.A. DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS In: FISCHER, NICOLE KOSCHATE: CRAMER, JOHANNES: HOYER, WAYNE D. MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY In: RERES, RENANA: BULTE, CHRISTOPHE VAN DEN WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER In: MA, ZHENFENG: YANG, ZHIYONG: MOURALI, MEHDI CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES In: DEVEZER, BERNA: SPROTT, DAVID E.: SPANGENBERG, ERIC R.: CZELLAR, SANDOR CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE
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1538.
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Journal of Marketing Vol 76 No. 1 2012 American Marketing Association by
Publication details: American Marketing Association
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Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol. 76/ BV-223. Main Library: Not for loan (6)Collection, call number: JRNL/GEN/Vol 76, No 2, ...

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1539.
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Journal of Marketing Vol 77 2013 American Marketing Association by
Publication details: American Marketing Association
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Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol 77/ BV-224. Main Library: Not for loan (6)Collection, call number: JRNL/GEN/Vol 77, No 1/5551144, ...

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1540.
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Journal of Marketing Vol 78 2014 American Marketing Association by
Publication details: American Marketing Association
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Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol 78/ BV-225. Main Library: Not for loan (6)Collection, call number: JRNL/GEN/Vol 78, No 1/5552419, ...

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1541.
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Journal of Marketing Vol 79 2015 American Marketing Association by
Publication details: American Marketing Association
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Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol 79/ BV-226. Main Library: Not for loan (6)Collection, call number: JRNL/GEN/Vol 79, No 3/5554346, ...

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1542.
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Journal of Marketing Research - Vol 49 2012 by
Publication details: Chicago American Marketing Association
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Availability: Items available for reference: Main Library: Not for loan (4)Collection, call number: JRNL/GEN/Vol 69, No 2/5562, ...

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1543.
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Journal of Marketing Research - Vol 49- 2012 by
Publication details: Chicago American Marketing Association
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Availability: Items available for reference: Main Library: Not for loan (4)Collection, call number: JRNL/GEN/55564/Vol 69, No 4, ...

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1544.
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1545.
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1546.
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Journal of Marketing Research - Vol 50 2013 by
Publication details: Chicago American Marketing Association
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Availability: Items available for reference: Main Library: Not for loan (7)Collection, call number: JRNL/GEN/Vol 70, No 1/5551141, ...

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1547.
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Journal of Marketing Research - Vol 51 2014 by
Publication details: Chicago American Marketing Association
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Availability: Items available for reference: Main Library: Not for loan (7)Collection, call number: JRNL/GEN/Vol 51, No 1/5552418, ...

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1548.
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1549.
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Journal of Marketing Research - Vol 52 2015 by
Publication details: Chicago American Marketing Association
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Availability: Items available for reference: Main Library: Not for loan (7)Collection, call number: JRNL/GEN/Vol 72, No 3/5554514, ...

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1550.
How Brands Grow: What Marketers Don't Know Sharp, Byron by
Publication details: South Melbourne, Victoria, Australia Oxford Unversity Press 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Byr/32864.

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1551.
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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Jenni Romaniuk And Byron Sharp by
Publication details: Oxford University Press Australia 2016
Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/Rom/Sha/32848.
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1552.
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7 P's of marketing in GRT group Hotels and resort Zemse, Mihir by
Edition: MM-14-19 2014-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre December 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2014-2017/4442014.

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1553.
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A study on marekting channel strategies in rural markets Woli, Ram by
Edition: MM-14-21 2014-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre December 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2014-2017/4442016.

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1554.
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Internet marketing Shetty, Sandeep by
Edition: MI-14-7 2014-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre December 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2014-2017/4442018.

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1555.
Mom, Inc. : the essential guide to running a successful business from home Meg Mateo Ilascoand Cat Seto by
Publication details: San Francisco, Chronicle Books, ©2012
Availability: Items available for loan: Main Library (1)Collection, call number: 338.04/Las/Set.
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1556.
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Union Railways: Selling Advertising Rights on Trains and Stations by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: SHAIKH, SHAZIB Asian Journal of Management Cases
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 13 Issue 2/5556424JA5.

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1557.
Marketing Research an Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.83/Baj.

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1558.
Marketing Research an Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Baj.

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1559.
Marketing Research an Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Baj.

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1560.
Marketing Research an Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83/Baj.

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