IES Management College And Research Centre

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1.
BANK INVESTMENTS AND FUNDS MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMERICAN MARKETING ASSOCIATION 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 332.6 / HAT / 1830.

2.
BOUND VOLUME-JOURNAL OF MARKETING RESEARCH VOL XVII1-4: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMERICAN MARKETING ASSOCIATION 1980
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / MAR / 3764.

3.
BOUND VOLUME- MARKETING REEARCH VOL141-3: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / MAR / 4351.

4.
BOUND VOLUME- MARKETING HEALTH SERVICES VOL 241-4: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: 615.068 / MAR / 4362.

5.
BOUND VOLUME- MARKETING MANAGEMENT VOL 131-6: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2004
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8072 / ASS / 4363.

6.
COACHING FOR EMOTIONAL INTELLIGENCE:THE SECRETS OF DEVELOPING THE STAR POTENTIALS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 155.2 / WAL / 6123.

7.
BOOM:MARKETING THE ULTIMATE POWER CONSUMER THE BABY BOOMER WOMEN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / BRO / 6224.
Lists:

8.
"LEAN SIX SIGMA THAT WORKS:A POWERFULL ACTION PLAN FOR DRAMATICALLYY IMPROVING QUALITY, INCREASIN SPEED AND REDUCING WASTE" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4013 / CAR / 6262.

9.
"MAXIMIZING PROJECT VALUE:DEFINING, MANAGING, AND MEASURING FOR OPTIMAL RETURN" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMERICAN MARKETING ASSOCIATION 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.404 / BER / 7205.

10.
THE NORTHBOUND TRAIN:FINDING PURPOSE SETTING DIRECTION SHAPING THE DESTINY OF YOUR ORGANISATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 1994
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.4012 / ALB / 7866.

11.
REACHING PEAK PERFORMANCE ZONE:HOW TO MOTIVATE YOURSELF AND OTHERS TO EXCEL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO AMERICAN MARKETING ASSOCIATION 1994
Availability: Items available for loan: Main Library (1)Collection, call number: 658.314 / KUS / 7879.

12.
EBAY GLOBAL THE SMART WAY:BUYING AND SELLING INTERNATIONALLY ON THE WORLD'S #1 AUCTION SITE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK AMERICAN MARKETING ASSOCIATION 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8[EM] / JOS / 11686.

13.
JOURNAL OF INTERNATIONAL MARKETING by
Publication details: AMERICAN MARKETING ASSOCIATION
Availability: No items available.

14.
No cover image available
ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATIED PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AMERICAN MARKETING ASSOCIATION
In: JOURNAL OF MARKETING RESEARCH ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATED PRODCTS In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/GEN/VOL 69 , NO.6/55566JA2.

15.
COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS SATOMURA, TAKUYA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 51, NO. 1/5552418JA1.

16.
THE IMPORTANCE OF THE RAW IDEA IN INNOVATION: TESTING THE SOW'S EAR HYPOTHESIS KORNISH, LAURA J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 51, NO. 1/5552418JA2.

17.
MONEY, STATUS, AND THE OVULATORY CYCLE KORNISH, LAURA J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARU 2014
Availability: No items available.

18.
ATTRIBUTING CONVERSIONS IN A MULTICHANNEL ONLINE MARKETING ENVIRONMENT: AN EMPIRICAL MODEL AND A FELD EXPERIMENT LI, HONGSHUANG (ALICE) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

19.
THE COMPLETENESS HEURISTIC: PRODUCT SHAPE COMPLETENESS INFLUENCES SIZE PERCEPTIONS, PREFERENCE AND CONSUMPTION SEVILLA, JULIO by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

20.
No cover image available
PRICE NUMBER RELATIONSHIPS AND DEAL PROCESSING FLUENCY: THE EFFECTS OF APPROXIMATION SEQUENCES AND NUMBER MULTIPLES COULTER, KEITH S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

21.
INTRODUCTION TO THE JMR 50TH ANNIVERSARY SPECIAL SECTION MEYER, ROBERT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: No items available.

22.
No cover image available
GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION WETZEL, HAUKE A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA1.

23.
No cover image available
GROUP-BUYING DEAL POPULARITY LUO, XUEMING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA2.

24.
No cover image available
DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS RISSELADA, HANS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA4.

25.
No cover image available
MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY FISCHER, NICOLE KOSCHATE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA5.

26.
No cover image available
WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER PERES, RENANA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA6.

27.
No cover image available
CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES MA, ZHENFENG by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA7.

28.
No cover image available
CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA8.

29.
No cover image available
COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS SATOMURA, TAKUYA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

30.
No cover image available
COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS SATOMURA, TAKUYA: WEDEL, MICHEL: PIETERS, RIK by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

31.
No cover image available
COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS SATOMURA, TAKUYA: WEDEL, MICHEL: PIETERS, RIK by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
Availability: No items available.

32.
No cover image available
LISTENING IN ON SOCIAL MEDIA: A JOINT MODEL OF SENTIMENT AND VENUE FORMAT CHOICE SCHWEIDEL, DAVID A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION AUGUST 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 51, NO. 4/5552899JA1.

33.
No cover image available
MODELING CUSTOMER OPT-IN AN OPT-OUT IN A PERMISSION-BASED MARKETING CONTEXT KUMAR, V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION AUGUST 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 51, NO. 4/5552899JA2.

34.
Journal of International Marketing - Vol 20 2012 by
Publication details: American Marketing Association
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol 20 / BV-219. Main Library: Not for loan (4)Collection, call number: JRNL/MAR/Vol 20, No 1/55572, ...

35.
Journal of International Marketing - Vol 21 2013 by
Publication details: American Marketing Association
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Vol 21/ BV-220. Main Library: Not for loan (4)Collection, call number: JRNL/MAR/Vol 21, No 1/5551253, ...

36.
Journal of International Marketing - Vol 22 2014 by
Publication details: American Marketing Association
Availability: Items available for reference: Main Library: Not for loan (5)Collection, call number: JRNL/MAR/Vol 22, No 1/5552421, ...

37.
Journal of International Marketing - Vol 23 2015 by
Publication details: American Marketing Association
Availability: Items available for reference: Main Library: Not for loan (5)Collection, call number: JRNL/MAR/Vol 23, No 2/5554513, ...

38.
Journal of Marketing Vol 76 No. 1 2012 American Marketing Association by
Publication details: American Marketing Association
In: WETZEL, HAUKE A: HAMMERSCHMIDT, MALIK: ZABLAH, ALEX R. GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION In: LUO, XUEMING: ANDREWS, MICHELLE: SONG, YIPING, ASPARA, JAAKKO GROUP-BUYING DEAL POPULARITY In: HADA, MAHIMA: GREWAL, RAJDEEP: GARY L. LILLIEN SUPPLIER-SELECTED REFERRALS In: RISSELADA, HANS: VERHOEF, PETER C.: BIJMOLT, TAMMO H.A. DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS In: FISCHER, NICOLE KOSCHATE: CRAMER, JOHANNES: HOYER, WAYNE D. MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY In: RERES, RENANA: BULTE, CHRISTOPHE VAN DEN WHEN TO TAKE OR FORGO NEW PRODUCT EXCLUSIVITY: BALANCING PROTECTION FROM COMPETITION AGAINST WORD-OF-MOUTH SPILOVER In: MA, ZHENFENG: YANG, ZHIYONG: MOURALI, MEHDI CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES In: DEVEZER, BERNA: SPROTT, DAVID E.: SPANGENBERG, ERIC R.: CZELLAR, SANDOR CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE
Availability: No items available.

39.
Journal of Marketing Vol 76 No. 1 2012 American Marketing Association by
Publication details: American Marketing Association
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol. 76/ BV-223. Main Library: Not for loan (6)Collection, call number: JRNL/GEN/Vol 76, No 2, ...

40.
Journal of Marketing Vol 77 2013 American Marketing Association by
Publication details: American Marketing Association
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE Vol 77/ BV-224. Main Library: Not for loan (6)Collection, call number: JRNL/GEN/Vol 77, No 1/5551144, ...

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