IES Management College And Research Centre

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1.
"THE LOYALTY ADVANTAGE:ESSENTIAL STEPS TO ENERGIZE YOUR COMPANY, YOUR CUSTOMERS, YOUR BRAND" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISSCO AMERICAN MANAGEMENT ASSOCIATION 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.3 / MIC / 6829.

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2.
"IMPROVING CUSTOMER SATISFACTION, LOYALTY AND PROFIT:AN INTEGRATED MEASURMENT AND MANAGEMENT SYSTEM" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / GUS / 7414.

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3.
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SUPERIOR CUSTOMER SERVICES:THE PROMPT APPROACH TO SUCCESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Not available: Main Library: Checked out (1).

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4.
"THE BEST SERVICE IS NO SERVICE:HOW TO LIBERATE YOUR CUSTOMER SERVICES, KEEP THEM HAPPY, AND CONTROL COST" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI JOSSEY BASS A WILY COMPANY 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / DAV / 9576.

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5.
CUSTOMER SATISFACTION DELIGHT:THE SUCCESS IN 21ST CENTURY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / DAS / 11134.

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6.
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BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.2/555478JA1.
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7.
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EFFECT OF SALES PROMOTIONS AND THEIR AVAILABILITY ON CONSUMERS' BUYING BEHAVIOR: A PERSPECTIVE ON PERSONAL CARE PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 11/555475JA4.

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8.
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GENDER SPECIFIC STUDY ON RELATIVE IMPACT OF CONVENIENCE AND NON CONVENIENCE FACTORS ON MOBILE USERS' BRAND SWITCHING IN KOLKATA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42, NO. 10/555474JA4.

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9.
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CUSTOMER RELATIONSHIP MANAGEMENT URVASHI MAKKAR AND HARINDER KAUR by
Publication details: NEW DELHI TATA MCGRAW HILL 2012
Availability: Items available for loan: Library Annexe -2 (6th Floor) (2)Collection, call number: 658.812/ MAK/MAK/ 20722, ... Main Library (2)Collection, call number: CUSTOMER R 658.812/ MAK/MAK/20720, ... Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: 658.812/ MAK/MAK/20719.
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10.
DRIVING LOYALTY: TURNING EVERY CUSTOMER AND EMPLOYEE INTO A RAVING FAN FOR YOUR BRAND KAZANJIAN, KIRK by
Publication details: NEW YORK CROWN BUSINESS 2013
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8343/ KAZ/ 21954.

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11.
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INTER-SCALE ASSESSMENT & COMPARISON OF CUSTOMER LOYALTY IN BANKING INDUSTRY: AN EMPIRICAL STUDY RAI, ALOK KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LUCKNOW INDIAN INSTITUTE OF MANAGEMENT JULY 2013
Availability: No items available.

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12.
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MODERATING EFFECTS OF THE RELATIONSHIP BETWEEN PRIVATE LABEL SHARE AND STORE LOYALTY FISCHER, NICOLE KOSCHATE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA5.

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13.
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THE DOUBLE-EDGED EFFECTS OF EMOTIONAL INTELLIGENCE ON THE ADAPTIVE SELLING-SALESPERSON-OWNED LOYALTY RELATIONSHIP CHEN, CHIEN-CHUNG by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SAGE PUBLICATIONS MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 34, NO. 1/5552416JA3.

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14.
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AN INVESTIGATION INTO SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP: THE MODERATING INFLUENCES SRIVASTAVA, MEDHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALCUTTA INDIAN INSTITUTE OF MANAGEMENT 8 MARCH 2014
In: Decision Vol 41
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 41, NO. 1/5552525JA2.

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15.
DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER? B. JOSEPH FINE II, DON PEPEPPERS, AND MARTHA ROGER by Series: HARVAR BUSINESS REVIEW CLASSICS
Publication details: BOSTON HARVARD BUSINESS PRESS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: HBR (CUP /SH ) 658.812/ hbr/ 23568.
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16.
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CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH CHAVADI, CHANDAN A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 5/5552474JA2.

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17.
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CUSTOMER SERVICE AND CUSTOMER RETENTION IN GHANA'S BANKING SECTOR : THE CASE OF SG SSB BANK (SOCIETE GENERALE, GHANA) DZOGBENUKU, ROBERT K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JANUARY 2014
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 1/5552018CSD.

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18.
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CUSTOMER LOYALTY APPRAISAL BASED ON STORE CHARACTERISTICS: AN ALTERNATIVE APPROACH CHAVADI, CHANDAN A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014
Availability: No items available.

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19.
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FACTORS AFFECTING BRAND TRUST : AN EXPLORATORY INVESTIGATION AMONG INDIAN RETAIL CONSUMERS PANDA, RAJESH by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHAFL OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA1.

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20.
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IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY AND THE MEDIATING ROLE OF AFFECTIVE IDENTIFICATION B. SAJU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA1.

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21.
Improving Customer Satisfaction Loyalty And Profit An Integrated Measurements And Management System Johnson, Michael D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2006
Availability: Items available for loan: Library Annexe (8)Collection, call number: 658.812/JOH/GUS/27256, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.812/JOH/GUS/27255.

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22.
Scoring Points how tesco is winning customer loyalty Clive Humby; Terry Hunt; and Tim Phillips by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U K Kogan Page 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: CUSTOMER R 658.812/ Hum/Hun/ 27601.

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23.
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The Impact of Customer-Based Brand Equity on the Operational Performance of FMCG Companies in India Mohan, Bijuna C. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore Indian Institute of Management - Bangalore 20 November 2015
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 28, No. 1/5555646JA2.

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24.
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Multi coalition loyalty program way forward Porje, Pankaj by
Edition: M-12-47 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-420/MMS-MAR/2012-2014/666420.

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25.
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Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 10, No 2/ 5556894JA1.

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26.
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Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAINA, ROSHAN METAMORPHOSIS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 5557711JA5.

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27.
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Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 1/ 5558623JA6.

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28.
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The effect of online brand experience on brand loyalty: A web of emotions. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA1.

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29.
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Building a Powerful Entrepreneurial Brand: The Role of Critical Success Factors and Their Impact on Competitive Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA2.

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30.
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Corporate Social Responsibility and Word - of - Mouth Intention by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 4/ 5558691JA1.

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31.
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Antecedents of Customer Loyalty in Banking Sector: A Mediational Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 43, Issue 2/ 5559128JA3.

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32.
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Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 7/ 5559172JA2.

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33.
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A study on brand loyalty in India FMCG market with special reference to personal care products by
Edition: M-16-26
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Mar/16-18/4442435.

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34.
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A study on the factors affecting loyalty in millennials by
Edition: PG-16-12
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-HR/16-18/4442475.

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35.
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Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA1.

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36.
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Navigating from programme loyalty to company loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 30, Issue 3/ 5559713JA1.

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37.
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Mechanics of engendering customer loyalty: A conceptual framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 30, Issue 3/ 5559713JA2.

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38.
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Do Franchisor and Franchisee Really Perceive Alike? Evidence from Indian Education Sector by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 5/ 5559630JA15.

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39.
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Ghee with Glee: A Study of How Consumers Evaluate Product Packaging by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAINA, ROSHAN METAMORPHOSIS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 2/ 5559935JA4.

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40.
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Teacher Proactivity Influencing Student Satisfaction and Loyalty Role of Job Crafting and Work Engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 43, Issue 3/ 5559629JA1.

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